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This is the jewel

The large jewelry brand Pandora focused on creating innovative new customer experiences with IBM’s help. Bringing digital and store technology closer together and closer to the customer, strengthened their global omnichannel e-commerce capabilities and doubled their online sales.

This is the CIC-start

The new IBM client innovation center in Brainport Eindhoven is ready to support clients transform their business, partners boost their innovation and talent become a catalyst for change and impact, with cloud, data and AI capabilities.

This is banking in the digital age

To be a personal bank in the digital age, that is the aim of ABN AMRO. In comes Anna, a virtual agent and conversational AI assistant. Each year, Anna handles around 500,000 client interactions with a high degree of accuracy and a winning personality.

This is Sophie Kuijt, nominee NL digital Inspiring Women in Tech 2021

As Data & AI ethics community leader and Chief Technology Officer for IBM Consulting, Sophie is dedicated to making technology work for all of us in the best and most responsible way.

This is Digital Farming

Farmers are the lifelines of the world, yet facing critical challenges such as climate change and overpopulation. Yara and IBM created a digital farming platform, leveraging data and AI to advance sustainable food production and empower farmers to help feed a growing world.

This is the mosquito

Zzapp Malaria is partnering with IBM to prevent the rapid increase of mosquitoes transmitting malaria. AI is used to predict the formation of mosquito hot-spots and to optimize larviciding: an ecologically-safe method to interrupt the development of larvae into mosquitoes.

This is our global challenge

Climate change is impacting communities across the world. We need to act now to make changes that will save the world for future generations. Find out how Call for Code leads the charge with technology and human ingenuity.

This is Zoë, determined to create a more sustainable future.

Zoë joined IBM to help make a positive impact on the world. With her background in sustainability and innovation, she believes data and technology can play a pivotal role in enabling organisations to become more sustainable.

This is Good Tech

IBM has always taken the long view — grounding our business and strategy in values that endure decades of change and guide our work to define responsible stewardship in the digital age.

This is the ship

IBM technology powers the Mayflower Autonomous Ship, giving oceanographers a deeper understanding of critical issues like global warming, microplastic pollution and marine mammal conservation.

This is the puppy

For human’s best friend

Only about 30% of puppies selected to become a service dog end up having the unique traits to serve. Together with Guiding Eyes, IBM developed a bluetooth 'smart collar’ connected to the IBM Cloud, helping more guide dogs graduate.

This is Dasha, a strategic designer

Dasha is passionate to bring the human heartbeat into technology development. She brings her knowledge and inspiration to tackle social challenges such as the development of Trustworthy AI and the prevention of Financial Crimes.

This is the soft drink

IBM is helping the world’s largest Coca-Cola bottler transform to an open hybrid cloud environment, leveraging analytics and AI. This will enable them to deliver better service to its millions of customers across Europe.

This is predicting Alzheimer

Researchers from IBM and Pfizer have designed an AI model that uses small samples of language data to predict eventual onset of Alzheimer's disease in cognitively healthy individuals, years before cognitive decline begins.

This is the Africa Rainfall Project

TU Delft partners with IBM on The Africa Rainfall Project, which will use computing power of World Community Grid, data from The Weather Company, and other data to improve rainfall forecasting, which can help farmers in Africa successfully raise their crops.

This is Vicky Bunyard rethinking the future

Vicky, a passionate rower and Chief Technology Officer for the Benelux, sees technology and a holistic approach to challenges as enablers to have a positive impact on society. She is very enthousiastic about 5in5 and rethinking materials we use daily to truly achieve sustainability.

This is the car

Do you know the journey your car traveled from factory to dealer? By implementing IBM’s blockchain technology, Vinturas designed a solution that brings that end-to-end transparency.

This is innovation at IBM

IBM scientists and researchers received 9,130 U.S. patents in 2020 for innovations around AI, Hybrid Cloud, Quantum Computing and Cyber-Security. This is the most of any company, marking 28 consecutive years of IBM patent leadership.

This is insurance

IBM has taken over the administration of 800,000 Aegon life insurance contracts on IBM’s Open Insurance Platform. Hosted on IBM public cloud to modernize policy administration and maintain long-term customer service. And this until the last policy reaches its end date.

This is Lara Plandsoen catching the perfect wave

What do surfing and blockchain technology have in common? Lara is a passionate surfer and blockchain consultant at IBM. At first sight it seems that her two passions are unrelated but when you look closer, both the ocean and technology are always in a constant state of change.

This is your home

Based on the IBM Garage methodology, BAM Construct created the b.Home app with which you can design your interior virtually, as well as schedule appointments with third parties.

This is connectivity

Together with IBM, SES Networks, the world’s leading satellite operator, helps people connect to the cloud from virtually anywhere in the world, even on the most remote locations.

This is the virtual classroom

Even in challenging times, we need to guarantee the continuity of our children’s education. With ‘Webex for Our Kids’, IBM and Cisco offer a free virtual classroom for teachers and students. 3,900 European IBM volunteers are on standby to help them get started.

This is Peter Staar, our COVID-19 Champion

This is the COVID-19 Champion Peter Staar

Peter works at IBM's lab in Zurich and to support researchers who are trying to find a treatment or vaccine for COVID-19 he and his team have built a cloud-based AI research service that has ingested a corpus of more than 45,000 PDF documents and licensed databases.

This is the skill

What if you could follow a predefined path that would lead you straight to the job of your dreams in our digital world? Based on IBM’s cognitive learning platform, SkillsBuild shows you exactly what 21st century skills you need to succeed in today’s job market.

This is innovation

For becoming the world’s smartest port

To become future-proof, Port of Rotterdam, uses IBM technology to reduce shipping costs, optimize docking times and locations, allow ships to carry more cargo, and host autonomous vessels by 2025. All with a focus on safety, digitization and sustainability.

For a clean planet for all

With the ocean choking on waste plastic, IBM is finding new ways to change recycling behaviours. This year, we discovered a polymer that can be reused hundreds of time.

This is quantum at work

IBM collaborates with Maastricht University to explore how quantum can be applied to the computational needs of the future Einstein Telescope and the LHCb particle detector at CERN.

This is digital smart meters

For energy-saving families

Digital meters could enable you in the near future to connect your smart electrical devices, allowing you to optimize your energy usage from the comfort of your couch. A partnership between Sagemcom and IBM for the Flemish distribution grid operator Fluvius.

This is the future

IBM’s pioneering work in quantum computing passed two more milestones recently: the world’s first commercially available quantum computer via the cloud and the first 50-qubit prototype machine.

This is the truck

This IBM security operations centre on wheels delivers cyberattack simulation exercises direct to companies so that, if the worst happens, they are ready and able to protect their data.

This is Technopolis

For tomorrow’s innovators

Together with the Flemish Science Centre Technopolis, ChildFocus and LUCASchool of Arts,IBM developed Friends Zone, a digital escape game that confronts teenagers with their social media behavior and cybercrime and engages them into a conversation with AI.

This is AI at Multitel

For real game changers

AI plays a key role in tackling some of the toughest challenges we are facing today. Innovation center Multitel teamed up with IBM to help researchers tap into the full potential of AI to solve complex problems in avionics, medical science, and urban planning.

This is Coffee Blockchain

For a cup of coffee with a story

What if you could trace your coffee to its exact origins and tell the growers how much you like their product? The Thank My Farmer Blockchain application of tech start-up Farmer Connect, gives real coffee lovers that possibility.

This is future-proof skills at KBC

With the support of IBM, KBC developed a Digital Talent Platform that enables their Belgian employees to get job recommendations and to acquire future-proof skills through customized learnings.

This is the tennis ball

For real tennis fans

Wimbledon is one of the world’s biggest tennis championships. Each year, the scale and flexibility of the IBM Cloud helps to provide AI highlights, player analytics in real time, and a secure website which scales up by 55 times for the event.

This is Water

It’s not just Africa - countries all over the world are running out of water, and we can no longer afford to waste even a drop. Find out how IBM is making an impact on water conservation.

This is the trust

As important as any invention, IBM's principles to ensure the responsible and transparent use of artificial intelligence in society may one day be regarded as a seminal piece of work.

This is golden bubbles

For a sparkling gold standard

Did you know each grape fermentation process is unique? Together with IBM, Technord researchers developed a predictive sensor that monitors fermentation and enables champagne houses to take corrective actions when needed, to ensure the quality of our bubbles.

This is the engagement ring

To provide confidence in the authenticity and value of diamonds, Everledger uses IBM Blockchain to track the lifetime journey of diamonds from the mine to your hands.

This is the supercomputer

No matter who you are, you can contribute to life-changing research. World Community Grid, an IBM initiative, allows anyone with a computer to donate unused computing power to scientific projects.

This is the smartwatch

Whether you’re trying to manage fitness or finances, you need up to date, connected data. IBM’s MQTT protocol seamlessly unites all your devices – from your watch to your smart home.

This is the most accurate forecast

The Weather Company, an IBM Business, continues to be the world's most accurate forecaster. Powered by AI and advanced forecasting, it provides the weather for Apple, Facebook, Google, Microsoft, Twitter, and more, helping people and businesses better prepare and respond for what the weather has in store.

This is the lamp

Invented by UK IBMers, and now a JS Foundation project, Node-RED is a programming tool for the Internet of Things. It can virtually wire devices together – so the lights can be on, even if nobody’s home.

This is the medicine

"Malaria affects 250 million people a year in sub-Saharan Africa alone. Thanks to the IBM UK-born SMS for Life system, which pairs text messaging with cloud computing, medicine stocks rarely run low. "

This is the eye

Thanks to one IBMer’s flash of inspiration, millions of people now benefit from 20/20 vision from laser eye surgery.

This is the smartphone

In 1994, the world’s first marriage between phone tech and computing went on sale. IBM Simon had an integrated calendar, email functionality and many other hallmarks of the gadget we rely on today.

This is the card

Fixing magnetic strips to plastic transformed consumer credit and paved the way for modern loyalty, security and ID cards. The breakthrough came from an IBMer (with a little help from his wife).

This is the boy

To investigate microscopic computational possibilities, IBM researchers achieved something no one had before. They individually moved 5,000 atoms and created the world’s smallest stop-motion film.

This is the barcode

"IBMer Joseph Woodland applied for the barcode patent in 1949. Today, these black bars have fundamentally changed retail by giving us the power to scan our own dinner at the self-checkout. "

This is the king

In 1997, Gary Kasparov, considered by many the greatest chess player of all time, lost a match to IBM’s supercomputer Deep Blue, an achievement with far-reaching implications for computer science.

This is the fan

The RFU uses an IBM centralised CRM platform and analytics-driven digital marketing solutions to help deliver engaging, personalized content that inspires fans to play a more active role in the sport.

This is the chip

Embedded in the small square chip on the front of your bank card is a very efficient piece of security software, developed by IBM cryptographers, that keeps you safe from hackers.

This is the jigsaw

IBM scientists are helping to give the visually impaired better situational awareness by using IBM Watson to understand and descibe their immediate surroundings, including nearby objects and people.

This is the supernova

The IBM Summit supercomputer is the most powerful AI machine to date. Able to perform 200 quadrillion calculations a second, it could help solve the universe’s biggest mysteries.

This is the giant leap

For universe explorers

Fifty years ago, Neil Armstrong took ‘one small step’ onto lunar surface. Did you know 8,000 helping hands of IBM programmers and engineers, working side by side with the NASA team, were at the heart of the historic Apollo space program?

This is the prize

For world changers

IBM believes that scientific discovery is the best way to drive digital reinvention for the benefit of all people. This is why IBM is proud to be the birthplace of Nobel Prize winning research an unrivalled six times.

This is the identity

Investigators fighting human trafficking crimes are working with STOP THE TRAFFIK and IBM’s i2 Analyst’s Notebook software to pinpoint and connect hotspots of criminal activity.

This is the nose

For fragrances that last

SymriseFlavorNA, a leading creator of flavours and fragrances, is using #IBMWatson to spot patterns in market trends and historical data and to suggest new ingredient combinations to try in perfume development.

This is Rhino

For animal lovers

Animals on the Welgevonden Game Reserve get pretty upset when there are poachers around. With smart insights through IBM IoT technology the Game Reserve staff spot these changes in their behaviour. This way they can better protect the rhinos.

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