Customer lifecycle transformation consulting
Envision, design and deliver smarter experiences across the entire customer journey to unlock value and drive growth.
Overview
Intelligent customer transformation
We put customer experience at the center of your business. With deep expertise in experience strategy and design, data and analytics and platform consulting and implementation harnessing best-in-class solutions, we help you drive transformation across the customer lifecycle, spanning product, marketing, commerce, sales and service.
Benefits
Testimonial
3x
Organizations that invest in Digital Experience report three times higher revenue growth for the last two fiscal years (3.6%) compared to other organizations in our survey (1.2%).
60%
of CEOs leading the most financially successful organizations say that “delivering better customer experiences” are among their highest priorities in the next 2 to 3 years.”
Customer experience consulting services
Customer experience strategy and design
IBM iX takes a human-centered, outcomes-led approach to defining your digital strategy and delivering exceptional customer experiences to build your business, by design.
Intelligent commerce orchestration
Deliver a transformational commerce experience by harnessing the power of data, AI and automation to create competitive advantage and drive growth.
Marketing transformation
Modernize your marketing operations to enable personalized experiences that drive growth and loyalty.
Service transformation
Deliver a better experience for agents and customers while reducing costs.
Customer experience case studies
Boots UK
IBM partnered with Boots UK on its e-commerce transformation, increasing digital orders by 42% and growing revenue by 115% over two years.
Frito-Lay
Frito-Lay modernizes e-commerce and frontline workflow tools to delight employees and consumers.
Audi
Audi UK puts innovation in the driver’s seat and brings smarter experiences to customers.
Customer experience industry applications
Retail customer experience
Use AI to transform the retail customer experience and get ahead of the pack by turning big data into personalized customer insights.
Travel customer experience
Enhance personalization in the travel industry with customer experience consulting solutions that increase ancillary revenue.
Insurance customer experience
To achieve client-centricity for better retention, a comprehensive customer experience strategy is required for people and processes.
Resources
Co-create with IBM Garage™
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.