What is healthcare price transparency?

Understand the final rules for providers and payers

Father with baby working with laptop

What is healthcare price transparency?

Price transparency in healthcare is about making consumers feel more prepared, involved and informed. Although some payers and providers have already been providing pricing estimates for select items and services before care is delivered, healthcare services are not like other goods. Healthcare is more expensive, confusing and personal, and it involves decisions that can have life-long consequences. In addition, more than half of US consumers – 50% of whom are college-educated – don’t understand the healthcare system well enough to effectively navigate their healthcare benefit choices and services utilization. The inability of consumers to effectively research and compare healthcare costs and quality is a barrier to achieving high health literacy and ultimately lowering costs.

To help consumers improve their understanding of costs, The Centers for Medicare and Medicaid Services (CMS) has issued two final rules – one addresses hospital price transparency, and the other transparency in coverage. By pairing “high-tech” solutions with a “high-touch” approach to consumer engagement, healthcare providers and payers can make a lot of progress toward complying with the new rules.


US regulations for price transparency

In the United States, health policy changes have been enacted to make cost information in the healthcare industry more easily available to consumers and other stakeholders. Leaders are hoping the new policies will help lower costs and provide better metrics for healthcare spending.

Hospital price transparency

Under the Hospital Price Transparency Final Rule, each US hospital is required to:

  1. Publish clear, accessible pricing information for 300 “shoppable” services. This information must be published online, require no login or personal health information (PHI) for access and be offered in a consumer-friendly format.
  2. Publish a machine-readable file that includes rates for all services (not just shoppable services).

The Hospital Price Transparency Rule went into effect on 1 January 2021. Failure to comply will come with penalties of USD 300 per day. However, there are solutions available that can help hospitals avoid fines and quickly comply with the new rule.

Find out how your organization can comply:

Payer price transparency

The Transparency in Coverage Final Rule, issued in October 2020, requires health plans and self-insured employers to disclose detailed price information and cost-sharing information to consumers and other stakeholders. The final rule takes the following approaches to making pricing information more accessible, which must be executed by three key deadlines:

  1. Publish three publicly available, machine-readable files that are updated monthly for in-network provider negotiated rates, historical out-of-network allowed amounts and drug pricing (by 1 January 2022).
  2. Provide an online self-service tool for members with specific search functionality that shows pricing and cost-sharing information (such as deductibles) for 500 shoppable services that are defined by CMS (by 1 January 2023).
  3. Using the same online tool, provide pricing and cost-sharing information for all items and services (by 1 January 2024).

Penalties for health plans failing to comply with the new rule have yet to be announced.

Get the full details on the rule:

Preventing surprise medical bills

The US Department of Health and Human Services (HHS) has announced another new rule related to the No Surprises Act that's designed to protect consumers from surprise medical billing. The provisions of the new rule include:

  • Requiring all emergency services to be treated as in-network services without prior authorization
  • Banning high out-of-network cost-sharing for both emergency and non-emergency services
  • Banning out-of-network charges for ancillary care at in-network facilities
  • Providing clear, advanced notice about out-of-network charges to consumers

The new rule is currently set to take effect for healthcare providers, facilities and payers on 1 January 2022.

Find out more about the new rule:


Technology is key for price transparency

The role of technology in helping realize the full promise of price transparency in healthcare cannot be understated. For example, interoperability and secure flow of information between healthcare providers and payers will be critical so when a patient “shops” for services, the healthcare provider they select has access to the medical and insurance records necessary to deliver care.

Consumer-friendly tools that make data actionable will also be important. Technology can play an important role in helping consumers understand their out-of-pocket costs and schedule the right bundle of services as advised by their physicians, so they get the care they want at the location of their choosing. In addition, tools such as price schedules and healthcare cost estimators can ensure healthcare providers and patients have access to the same pricing information as they partner in navigating the healthcare system.

Healthcare consumers need timely, accurate and trusted information about the cost of care to make important healthcare decisions, and providers are well-positioned to fill this need. Insurers and self-insured employers can play a critical role by making comparative cost and quality information available to their members — even without a large market share or spending the time and resources to build a price transparency solution on their own.


Pursue a “consumer-first” strategy

Health insurance plans — as well as providers — should be aware of how consumers might respond to potential cost savings on standard charges and negotiated prices. That’s why insights into consumer behavior are critical to informing any successful strategy related to price transparency. Understanding consumer knowledge, attitudes and behaviors can help organizations design more effective pricing strategies and potentially become innovators in their markets.


Guide strategy with market insights

In addition to understanding general consumer behavior, knowing dynamics specific to your local healthcare market can help produce a winning strategy under price transparency. Competitive intelligence on pricing and accessibility of services, as well as insights into internal costs, can help healthcare organizations understand which shoppable services are the best to offer in their geographic region.


Related solutions

Healthcare providers

Meet CMS requirements and support patients by implementing a consumer-friendly price transparency application.

Healthcare payers

Help provide consumers with accurate, real-time estimates of their out-of-pocket healthcare costs.

Healthcare provider consulting services

Guide your price transparency strategy and help ensure compliance with expert insights into consumer behavior and market dynamics.