Centerbridge Partners acquired IBM's marketing and commerce software offerings to form Acoustic, a standalone next-generation marketing  technology company.

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In 2019, IBM sold the marketing and commerce portfolio of products to Centerbridge Partners, which formed a new stand-alone marketing cloud company, Acoustic.

Products offered by Acoustic include:
     • Acoustic Marketing Cloud
               • Acoustic Campaign (formerly Campaign Automation)
               • Acoustic Experience Analytics (Tealeaf)

               • Acoustic Content (formerly Content Hub)
               • Acoustic Personalization (formerly Real-Time Personalization)
               • Acoustic Journey Analytics
               • Acoustic Digital Analytics
               • Acoustic Exchange (formerly Universal Behavior Exchange)
     • Acoustic Lifecycle Pricing (DemandTec)

     • Acoustic Lifecycle Promotion (formerly DemandTec)
     • Acoustic Payments (formerly Payments Gateway)

To learn about how Acoustic can help support your marketing needs, visit  If you would like to connect, click here.

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