A one-of-a-kind partnership for personalized experiences

IBM and Adobe have a strategic alliance spanning both technology and services, building on more than 20 years as an Adobe consulting partner via IBM iX®, the business design arm of IBM Services®.

In 2020, IBM, Red Hat and Adobe joined forces to further advance experience transformation across the customer journey within hybrid cloud environments, particularly in industries for which data security requirements and regulatory compliance have been a barrier.



Customer experience

IBM iX offers integrated consulting services across Adobe’s Creative Cloud, Experience Cloud and Document Clouds, helping companies unlock and use their data to design, implement and scale personal customer experiences.

Security and compliance

Adobe Experience Manager on IBM Cloud for Financial Services™ will help financial service companies meet high-security requirements and regulatory compliance when delivering personalized customer experiences.

Hybrid cloud

Adobe Experience Manager containerized on Red Hat OpenShift gives clients the flexibility to host, access and leverage customer data in the environment of their choice, including on-premises and across multiple public clouds.

Putting innovation in the driver’s seat

With 90% of car purchases starting online, IBM partnered with Audi UK to anticipate the needs and preferences of the next generation of Audi drivers. Using Adobe Experience Manager and Adobe Analytics, Audi UK augmented their digital experience and deepened each driver’s connection and loyalty to the brand.

Talk to us about getting started

We have a vast portfolio of consulting capabilities, accelerators and solutions to help jumpstart your transformation journey with Adobe.