Master data management tools and solutions
Empower business and IT users to collaborate and innovate with a trusted 360-degree view of master data across the enterprise
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Master data management for enterprise

Enterprises are challenged with consolidating, structuring, and providing data accessibility across organizational silos. They require fast, scalable access to customer, product, and location data to drive successful AI and machine learning initiatives, ultimately to make better data-driven decisions.

Master data management meets this challenge, driving fast and scalable insights to promote innovation, improve customer experience, reduce process inefficiencies, and proactively identify and mitigate risk.

IBM® master data management (MDM) provides a single, trusted 360-degree view into data across the enterprise. With IBM MDM, you can:

  • Manage relationships and hierarchies for your customer, product or location across diverse use cases.

  • Manage all of your data preferences in one place.

  • Get more accurate reporting from better data.
IBM MDM recognized as “Customers’ Choice” by 2021 Gartner® Peer Insights “Voice of the Customer”

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IBM MDM named "Strong Performer" in latest Forrester Wave™ report

IBM recognized as a leader for enterprise data fabric solutions. See why in The Forrester Wave™: Enterprise Data Fabric, Q2 2022


Master data management benefits Self-service access

Provide more secure, governed self-service access to trusted data.

Deeper insight

Provision and operationalize master data for deeper analysis and enhanced insights.

Consent management

Capture consent to enable governance and regulatory compliance.

Improved efficiency

Use intuitive dashboards to manage data more proactively.

Key use cases

MDM complements several initiatives and architectures

 Connect data to a single master version

A data fabric helps deliver access to all data sources across hybrid, multicloud environments in a timely manner. This capability is essential for master data management so that all data is connected to and derived from a single master version, without any siloed and potentially incorrect offshoots.

Explore the IBM Data Fabric solution

 Consistent, trusted data drives results 

Developing trusted customer and product data through master data management across disparate applications and sources is a core component of DataOps. The end-to-end data pipeline needs consistent, managed data to produce the best results.

Learn more about IBM DataOps platforms
Modernize your existing capabilities: A data fabric can connect data silos for improved MDM.
Next steps
Schedule a 30-minute, one-on-one call. Our specialists have deep experience building master data management solutions for thousands of clients. Talk with an expert at no cost.

* Gartner Peer Insights "Voice of the Customer": Master Data Management Solutions, 4 June 2021.

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

The Gartner Peer Insights Customers’ Choice badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.