What it can do for your business

Planning and budgeting (Marketing Performance Management) offers powerful marketing planning, budgeting and analytics capabilities that integrate with your marketing, CRM and finance systems to enable better control, execution and measurement of your marketing activities. This offering gives CMOs unprecedented real-time visibility into plans, investments and results. Make better strategic decisions and turn your marketing organization into an optimized, driver of revenue.

Collaborate on marketing plans

Create and collaborate on plans that align to corporate strategy, predict revenue and forecast return on investment.

Manage marketing investments

Track your budget forecasts, commits and actuals for a real-time view of your marketing investments, and reallocate as needed.

Measure marketing impact

Integrate with CRM, Finance and other operational data to get complete visibility into Marketing ROI.

Security and privacy in the cloud

  • IBM enables companies to scale and adapt quickly to changing business needs without compromising security, privacy or risk levels when using IBM cloud offerings.

    Learn more about IBM Cloud security

See how it works

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