Work Smarter and Deliver Smarter Campaigns

Watson Campaign Automation is a SaaS-based digital marketing automation platform that puts the power of data insights in the hands of the marketer to design smarter campaigns that exceed your customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more.

Improve Customer Engagement

Boost customer engagement and conversion with personalized experiences and offers that connect with your customers, when and where they expect it.

Work Faster

Drive to insights lightening fast with Watson on your team. Use insights to optimize campaigns, messages and offers. By doing your job faster, you'll have more time to be creative and strategic.

Increase Customer Loyalty

Leverage AI-powered insights and capabilities to deliver the right message and offer at the right time in the right channel to grow customer loyalty and, ultimately, revenue.

Key features

  • Powerful campaign design canvas
  • Seamless marketing across mobile and other digital channels
  • Lead management and scoring
  • Customer journey building
  • AI-powered Watson Assistant
  • Performance insights and reporting
  • Planning and budgeting (performance management)
  • Personalization and A/B/n testing

Security and privacy in the cloud

When using IBM Cloud offerings, your company can scale and adapt quickly to changing business needs without compromising security, privacy or risk levels. Learn more about IBM Cloud security

This offering meets the following industry and global compliance standards, depending on the edition you choose.

  • EU-US Privacy Shield and Swiss-US Privacy Shield Framework
  • ISO 27001

To learn about the compliance and certifications for a specific offering edition, consult the Cloud Services data security and privacy data sheets.

Product images

Campaign automation and program designer
Campaign automation and program designer
Add personalization and dynamic content to message templates
Add personalization and dynamic content to message templates
Lead management with scoring models
Lead management with scoring models
Collaborative multi-channel journey design
Collaborative multi-channel journey design

Which option is right for you?

  • Essentials


    Create a single customer view and deliver personalized digital interactions across all channels.

  • Standard


    Build deeper customer relationships through consistent digital experiences that drive customer advocacy.

  • Premium


    Design and automate highly relevant and compelling cross-channel journeys that convert at a higher rate.

See how it works

Buy now and get started