Get the customer analytics to know the experiences you need to create to enhance engagement and conversion. Integrate with Watson Marketing or your existing solutions to bring experiences to life.
Visualize and rank cross-channel customer journeys by performance. Understand precisely how customers interact with your sites and apps.
AI customer analytics automatically surface opportunities to boost digital revenue and pinpoint struggles that cost you conversions. Attribute revenue to campaigns and touchpoints.
Easily exchange customer data between your IBM and third-party solutions for holistic customer insight. Link to automation systems to execute data-driven marketing.
Know what marketing campaigns, touchpoints, and channels drive revenue and other business outcomes. Determine ROI and understand where to invest and what's not working.