Marketing consulting services
Execute an end-to-end marketing strategy that drives actions throughout the customer journey to deepen your customer engagement, increase spend and loyalty
Overview of marketing consulting services
Realize the promise of personalized marketing automation across the customer journey that generates authentic, trusted customer engagement and brand experiences. We are experts in using customer data analytics, AI marketing, experience design and experience platforms to reach the customer engagement goals that drive growth.
IBM iX® provides business process expertise, marketing platform implementation support and insight into customer behavior to deliver unforgettable customer experiences.
Benefits
Human-centered approach
By keeping your people top of mind, we help you address the needs and experiences of your users first.
Outcome focused
Our marketing consulting services team focuses on creating a meaningful and measurable impact on your business.
Expert technologists
Partnerships with market-leading platforms like Adobe and Salesforce help you unlock marketing intelligence using AI.
Marketing platforms and customer relationship management (CRM) services
Adobe services
We've joined forces with Adobe and Red Hat to improve customer experiences throughout the customer journey.
Salesforce services
IBM Services® connects Salesforce with IBM’s industry-focused approach to integrate data, unlock insights with AI and create innovation at scale.
Marketing consulting services case study
State Street Global Advisors
State Street Global Advisors (SSGA) implements marketing strategies to offer a robust user experience while also providing measurable business insights.
Resources
Related solutions
E-commerce customer experience services
Engage across the full lifecycle of the customer relationship. Accelerate your transformation with business strategy and consulting.
IBM iX global business design
IBM iX combines marketing strategy, creativity and technology to create personalized marketing communications experiences.
Speed up digital transformation
IBM Garage™ enables enterprises to accelerate, overcome issues and function more like startups.
Co-create with IBM Garage
Ideate, build, measure, iterate and scale solutions seamlessly with our end-to-end framework of design thinking, agile and DevOps practices. Achieve speed-to-value and adopt breakthrough technologies through the partnership created with your team and a diverse set of IBM experts in business, design and technology.