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Mobile Marketing: The Time is Now

Tactics and technologies to understand and engage mobile customers.

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Bring ROI to your BYOD

Forrester documents The Total Economic Impact of IBM Managed Mobility for BYOD.

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IBM MobileFirst Protect 30-day trial

Start managing your devices, apps and docs in minutes. Simplify the process with no servers to install or complicated set up.

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IBM MobileFirst Platform Developer Edition

Try our advanced mobile enterprise application platform (MEAP).

Download now at no charge


Five key strategies for successful mobile engagement

Opportunities exist in every channel. Learn how to adopt a detailed approach that delivers relevant experiences across customer touchpoints and invigorates your brand presence with the IBM mobile engagement platform.

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IBM Mobile Quality Assurance trial

Capture the complete tester and live-user experience to help you build great mobile apps.

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Mobile infrastructure planning

Can your existing mobile infrastructure support your mobility initiatives? Do you know? Too many businesses are implementing mobility projects piecemeal, with no clear view of the infrastructure needed to support them, or of which initiatives will bring true value to the business

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IBM Cloudant: The Do-More NoSQL Data Layer

Simplifies the development cycle of Web and mobile applications, by alleviating the burdens of mundane database administration tasks.

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Cloudant - DBaaS Overview

Use the Cloudant Database-as-a-Service (DBaaS) as a global Data Delivery Network (DDN) to make your Web and mobile applications more scaleable and more available to users wherever they are.

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IBM MobileFirst Platform Datasheet

Designed to help leaders at organisations create, run and manage HTML5, hybrid and native applications for smartphones and tablets. Organisational teams can provide an optimal user experience across devices.

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Accelerate Development of New Enterprise Solutions for the Cloud with Codename Bluemix

A cloud-based development environment for building, composing, managing, and running your new and innovative cloud applications in an open environment.

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IBM Websphere Commerce

A powerful customer interaction platform for online and cross-channel commerce. Through a single platform, WebSphere Commerce software can support virtually any business model and deliver a rich customer experience.

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IBM MessageSight Data Sheet

Enable large-scale messaging for machine-to-machine and mobile communication, even when the number of connected devices and sensors multiplies quickly.

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The Individual Enterprise

An in-depth study on how mobile and analytics will change the way business gets done, and how employees will work and interact very differently in the future.

Download the IBM Institute for Business Value study (1.1 MB)


IBM Security solutions

Enable secure access to critical data and applications, while mitigating the risk of mobile malware.

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IBM Mobile Customer Engagement trial download (Formerly known as Xtify)

Sign up now and start pushing targeted campaigns across your mobile, tablet and desktop websites in minutes.

Begin your free trial now

Enterprise mobility

The "upwardly mobile" enterprise: Setting the strategic agenda

Senior managers from hundreds of enterprises around the globe, in multiple industries, with a range of titles, were asked about their mobile strategies and current level of success.

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Enterprise mobility

IBM MobileFirst

We can help you increase workforce productivity through mobile apps that enhance collaboration, improve knowledge sharing and speed responses. Gain efficiency by extending existing business capabilities and applications.

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The benefits of targeted app and web push notification for retailers

Deliver highly relevant content and marketing messages to selected consumers – exactly when those consumers are most likely to need and act on it.

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How comprehensive is your mobile application testing?

This IBM point-of-view discusses the application testing scenarios and execution engines that are necessary for complete mobile application testing.

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IBM Tealeaf CX Solutions Technical Overview

IBM Tealeaf solutions provide the visibility, insight and the answers you need to verify websites are consistently delivering a positive and successful experience for customers. Customer Experience Management (CEM) at its best.

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The rise of the mobile customer

The dramatic growth of mobile commerce (m-commerce) has opened up a world of opportunity for businesses with e-commerce sites, but it has also introduced a lot of new challenges.

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IBM Application Security Solutions

How to systematically break down the silos within your organisation, to enable better collaboration between development and security teams, along with management visibility from concept to launch.

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When millions need access: Identity management in an interconnected world

Best-practice security solutions that scale to meet today’s huge numbers of users.

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MDM in minutes

See how quickly you can start managing your smartphones and tablets more securely with IBM MobileFirst Protect.

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Mobile Data Security

Finding the right balance while building robust security controls to help secure and protect sensitive data from unauthorised third-parties – either inadvertently or by malicious intent.

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IBM MobileFirst Platform compared to “do-it-yourself” mobile platforms

Compares the MobileFirst Platform Developer Edition plug-in to unsupported “do-it-yourself” options, with a focus on tools for the development of Web, hybrid and native mobile applications.

Download technical white paper ( 1.4 MB)


Build more robust applications with IBM MobileFirst Platform

With a more comprehensive Mobile Application Development Platform (MADP), your developers can build, test and integrate native mobile applications and help enable a security-rich environment for mobile interactions.

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Ten answers regarding mobile app testing

Four experts explore the complexities of mobile test environments, the value of the mobile device cloud, the unique role crowd sourcing can play, and how teams can leverage automation to help deliver quality apps.

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Mobile DevOps in action

Shows several post-build activities that deliver continuous mobile testing, automated mobile build-deploy-test, and collaborative mobile development.

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Embracing BYOD and Mobile Device Management

Mobile Device Management with IBM MobileFirst Protect offers end-users simple enrolment and gives IT full control of iOS and Android devices.

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IBM mobile services for Bluemix – Free trial

A rich set of mobile-ready APIs and SDKs you can mix and match to power your apps. Minimise ops and maintenance costs while also scaling to meet growing demand.

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IBM mobile services for Bluemix – Demo

See our cloud-based environment for building mobile or cloud applications, using our catalogue of APIs and SDKs.

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Getting started with mobile — by focusing on planning and strategy

Findings from the IBM Global IT Study on Mobile Infrastructure.

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Enterprise mobility

Mobile experience trends briefing

Key takeaways from Digital Cream London, 2013. This is your chance to find out what the digital leaders really think.

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Establishing an effective application strategy for your mobile enterprise

How to enable, develop and deploy mobile-based applications in an end-user environment.

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Creating a compelling mobile user experience

How a business makes its mobile offering stand out from the crowd.

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Targeted push notifications for mobile apps and mobile web

Deliver rich, engaging, personalised content to mobile consumers in the right place, at the right time.

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Adopting mobile technology innovations for the enterprise in a secure way using IBM Security Solutions

Creating and maintaining a secure operating environment for mobile devices.

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Ensuring application security in a mobile device environment

Detect, analyse and eliminate application security vulnerabilities with IBM Security AppScan.

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IBM MobileFirst Platform technology overview

Extend your business with HTML5, hybrid, and native apps that reach a variety of mobile devices. MobileFirst Platform supports you from development to post-deployment management.

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Meeting the expectations of the mobile customer

Strategies for offering a consistent customer experience across channels

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Forrester report: The total economic impact of IBM MobileFirst Platform

The cost savings in the development and maintenance of multiplatform mobile apps. IBM MobileFirst Platform was formerly known as IBM Worklight.

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Are you ready for BYOD?

Find out in the Mobility is moving fast white paper.

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A mobile application development primer

A guide for enterprise teams working on mobile application projects.

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How to conquer the challenge of securing mobile devices

IBM MobileFirst Security helps tackle the ongoing challenge of protecting mobile devices packed with sensitive information and access to your organization's data.

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IBM X-Force Threat Intelligence Quarterly — Q2 2014

An analysis of the security landscape, designed to help organisations better understand the latest security risks.

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Customer experience management in the new era of mobility

Help protect your brand while moving to market as quickly as possible.

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Native application software development kit (SDK) for IBM Tealeaf CX Mobile

Logging framework captures customer behaviour, error detail, detects customer struggle and quantifies business impact.

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Developing more effective mobile enterprise programs

A practical how-to guide on developing a strategy for implementing more effective mobile enterprise programs for your employees.

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Enterprise mobility

IBM MobileFirst industry overview

The personal and continuous access of mobile devices is enabling enterprises to transform how they do business.

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Enterprise mobility

How a mobile enterprise works

The promise and possibilities of becoming a mobile enterprise.

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Accelerating your business through mobile engagement

How businesses interact with customers using this unique platform to build greater intimacy.

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Native, web or hybrid mobile-app development

The pros and cons of each approach, considering the impacts of budget, project timeframe, target audience, and app functionality.

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Improve your mobile applications security with IBM MobileFirst Platform

Intgrates with your existing security infrastructure to create and deliver security-rich mobile applications that help protect on-device data.

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Enterprise caching in a mobile environment

Accelerate your mobile business and provide a better user experience by integrating the elastic cache capabilities of WebSphere eXtreme Scale with IBM Worklight.

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Mobile infrastructure matters — IBM MobileFirst Platform overview (part 1)

How an insurance company ports an existing mobile app to a new mobile platform, and also adds new features, in order to give it a competitive edge.

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Mobile infrastructure matters — cross-platform development (part 2)

How a senior developer ports an app to a new mobile platform, adds a new recording feature, and validates functionality on both iPhone and Android platforms.

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Next-generation telecom expense management (TEM)

Generate greater value and control over your mobile enterprise by expanding TEM beyond invoicing alone.

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Delivering confidence to seize the mobile opportunity

Embracing mobile by putting the right security solutions in place.

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Accelerating the deployment of a secure mobile enterprise

Maturing the mobile enterprise security posture to mitigate risk while in pursuit of business potential.

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Enterprise mobility

Building the mobile enterprise: integrated, secure and productive

A checklist for putting mobile into your organisation first.

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Achieving success with a flexible workplace

Provisioning a flexible workplace pushes the boundaries of IT and drives a search for outside help.

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