Master data management tools and solutions
Empower business and IT users to collaborate and innovate with a trusted 360-degree view of master data across the enterprise
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Master data management for enterprise

Enterprises are challenged with consolidating, structuring, and providing data accessibility across organizational silos. They require fast, scalable access to customer, product, and location data to drive successful AI and machine learning initiatives, ultimately to make better data-driven decisions.

Master data management meets this challenge, driving fast and scalable insights to promote innovation, improve customer experience, reduce process inefficiencies, and proactively identify and mitigate risk.

IBM® master data management (MDM) provides a single, trusted 360-degree view into data across the enterprise. With IBM MDM, you can:

  • Manage relationships and hierarchies for your customer, product or location across diverse use cases.

  • Manage all of your data preferences in one place.

  • Get more accurate reporting from better data.
IBM MDM recognized as “Customers’ Choice” by 2021 Gartner® Peer Insights “Voice of the Customer”

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IBM MDM named "Strong Performer" in latest Forrester Wave™ report

IBM recognized as a leader for enterprise data fabric solutions. See why in The Forrester Wave™: Enterprise Data Fabric, Q2 2022


Master data management benefits Self-service access

Provide more secure, governed self-service access to trusted data.

Deeper insight

Provision and operationalize master data for deeper analysis and enhanced insights.

Consent management

Capture consent to enable governance and regulatory compliance.

Improved efficiency

Use intuitive dashboards to manage data more proactively.

Key use cases

MDM complements several initiatives and architectures

 Connect data to a single master version

A data fabric helps deliver access to all data sources across hybrid, multicloud environments in a timely manner. This capability is essential for master data management so that all data is connected to and derived from a single master version, without any siloed and potentially incorrect offshoots.

Explore the IBM Data Fabric solution

 Consistent, trusted data drives results 

Developing trusted customer and product data through master data management across disparate applications and sources is a core component of DataOps. The end-to-end data pipeline needs consistent, managed data to produce the best results.

Learn more about IBM DataOps platforms


Master data management solutions Build a Customer 360 view

Build a 360-degree view of customer data to empower business users to unlock deeper insights for personalized customer engagement. 

Enhance data quality with comprehensive insights

Manages master data for single or multiple domains, including customers, suppliers, products, accounts and more.

Syndicate data sources with a collaborative master data management solution

Provides collaborative master data management and product information management capabilities.

Case studies

Master data management case studies The Health Collaborative

Created a single accurate record for each of the nine million individuals in their healthcare network using an IBM InfoSphere Master Data Management solution.

London Borough of Camden

Boosted operational efficiency, service levels and fraud detection by creating a single view of 16 systems containing data on residents and the services they use.

Modernize your existing capabilities: A data fabric can connect data silos for improved MDM.


Master data management resources IBM MDM recognized as customers' choice

Kelly Sun, MDM portfolio product manager, shares Gartner Peer Insights' "Voice of the Customer" reviews, recognizing IBM MDM solutions as “Customer's Choice.” Sun also shares recent enhancements to the MDM tool.

MDM on Cloud

Learn about centralizing the management of master data in the cloud with multiple cloud deployment options and subscription-based pricing.

Product information management

Create a single repository of product and service information and use it throughout the enterprise.

Next steps

Schedule a 30-minute, one-on-one call. Our specialists have deep experience building master data management solutions for thousands of clients. Talk with an expert at no cost.


* Gartner Peer Insights "Voice of the Customer": Master Data Management Solutions, 4 June 2021.

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

The Gartner Peer Insights Customers’ Choice badge is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. Gartner Peer Insights Customers’ Choice constitute the subjective opinions of individual end-user reviews, ratings, and data applied against a documented methodology; they neither represent the views of, nor constitute an endorsement by, Gartner or its affiliates.