Creativity meets AI

IBM Watson can help storytellers connect and engage with audiences. Artificial intelligence has helped behind the scenes to write hit songs, inspire fashion designers, and create new works of art. Tribeca Film Festival and IBM are now showcasing the next generation of storytellers.

IBM and Tribeca invite creative builders across media and entertainment to submit ideas on applying Watson to storytelling in digital forms.

Filmmakers, musicians and game developers are working with Watson

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Games and AI deepen engagement

Porter Stowell, game design expert at IBM, has created game experiences that enables learning. High school students used Watson’s Natural Language Classifier services to infuse interaction into Minecraft so students can ask Watson questions to learn about how to prevent infectious diseases.

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Virtual reality gets conversational

VR director Kevin Cornish from VR Agency Studio Moth + Flame has worked with Watson Tone Analyzer to have viewers interact and create an emotional bond with characters in virtual reality.

Film editors make the cut with Watson

Film editors make the cut with Watson

Dr. John Smith from IBM Research worked with 21st Century Fox to create the first cognitive movie trailer “Morgan” using Watson Services, including Visual Recognition.

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Musicians with Watson

Pick a mood, pick a genre. Let Watson create your next big hit through technologies that understand emotion in music.

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Makers with Watson

Learn about TJ Bot, a project for makers, creators and thinkers to explore AI with Watson.

With Watson

Win a With Watson t-shirt

If you are attending the Festival, chat with IBM experts to learn about Watson in the film industry. Take a photo of IBM’s demos at The Hub, share it socially using #Tribeca2017 #WithWatson #entry, and you will be entered to win a With Watson t-shirt.

Date: April 21 – April 29
Time: 10:30 am - 7:00 pm daily (5:30 pm to 10:00 pm 4/21)

The IBM “Where’s Watson” Sweepstakes


ELIGIBILITY: The IBM “Where’s Watson” Sweepstakes (the “Promotion”) is offered in the fifty (50) United States and D.C. (“U.S.”) to legal U.S. residents who are 18 years of age or older at time of entry. Employees, officers, directors of International Business Machines Corporation (“IBM” or “Sponsor”), BI WORLDWIDE, their respective subsidiaries, agents, contractors, advertising/promotion agencies, individuals engaged in the development, production, or distribution of materials for, or implementation of the Promotion (collectively the “Promotion Entities”), and the immediate family members (spouse, siblings, children and parents including foster and step-relations) or those living in the same household (whether or not related) as any person in any of the preceding categories are not eligible to enter or win a prize. Employees of Government and Government owned entities (as defined herein) and any other similar or dissimilar entities are not eligible to participate or receive a prize in the Promotion.

A Government Owned Entity (“GOE”) is defined as an organization/individual who meets any of the following criteria: Governmental bodies and employees - national, state, provincial, local, municipal government - and any department, agency, public enterprise or instrumentality of a government; State owned hospitals, schools, utilities; State owned enterprises (whether wholly or partly owned); Public international organizations; Private companies controlled fully or partly by or under common control with any of the above; a political party or party official, or any candidate for political office.  GOE also includes GOE customers who may consist of: public schools, utilities and organizations licensed to provide public services; public international organizations, such as the United Nations or World Health Organization; entities subject to public procurement laws and regulations; other entities, even those that are privately held and those that are publicly traded, if a government, a public international organization, an entity subject to public procurement laws or a government official, owns or has the ability to exercise control over such entity; and U.S. Federal Clients, including: (i) executive, legislative and judicial branches of the U.S. Federal government, (ii) U.S. Government-affiliated corporations (e.g., Tennessee Valley Authority), (iii) quasi-governmental organizations (e.g., The Smithsonian Institution), (iv) commercial business enterprises operating under a U.S. Federal government power of attorney, or with Management Operating Contractor (MOC) status. Void where prohibited or restricted by law.

By entering, each entrant fully and unconditionally agrees to and accepts these Official Rules, the information provided by Promotion Entities in connection with the Promotion, and the decisions of the Sponsor which are final and binding with respect to all matters pertaining to this Promotion.

PROMOTION PERIOD: The Promotion begins on or about 12:00 am Pacific Time (“PT”) on April 22, 2017 and ends on or about 11:59 pm on April 29, 2017 (“Promotion Period”). ”). All time referenced in connection with the Promotion is Pacific Time. Entrants are solely responsible for determining the corresponding time zone in their respective jurisdictions; Promotion Entities disclaim all liability or responsibility relating thereto.

TO ENTER: During a weekly Sweepstakes Entry Period, using your Twitter account, tweet a picture of you from your smart phone (and/or desktop) interacting with or using IBM Watson through a brand client experience at retail using the hashtags #Tribeca2017, #WithWatson and #entry (“entry”). Your Twitter privacy settings must be set to public and cannot be set to “off” or “private”.

All steps must be completed and all information completed to receive an entry. Limit up to ten (10) unique and entirely different entries per person, per weekly Sweepstakes. Proof that you submitted an entry does not constitute proof or evidence that it was received, or eligible for the Promotion. Entries become the property of Sponsor and will not be returned. Entries must be complete, compliant, submitted via the method and social media platform communicated, and received by Sponsor within the Promotion Period. Sponsor has the right to verify entrants’ eligibility and compliance with these Official Rules and, on the basis of its investigation, to disqualify any entry/entrant at any time and require immediate prize return if applicable. Entries may only be submitted by a single registered social media account user; group or commercial submissions are not permissible.  Multiple entrants are not permitted to share the same device, social media account, IP or email address. Entrants may not (whether apparent or suspected) enter through a sweepstakes club or exchange sites (or similar method), with multiple or false identities, accounts, or devices, or use multiple e-mail and/or street addresses, or use any other device or artifice to enter. Engaging directly or indirectly in any (apparent or suspected) artifice, cheating, fraud, spamming, phishing, on-line sweepstakes clubs (or similar methods), exchange sites, robotic, automatic, macro, programmed or like participation methods as determined in Sponsor’s sole and absolute discretion, will void all such entries, and disqualify any entrant suspected of using/benefitting directly or indirectly from such methods. If an entry, for any reason whatsoever, garners comments that are unpleasant, distasteful, nasty or otherwise inappropriate for the Sponsor community, Sponsor reserves the right to disqualify entry/entrant and remove any such entry. Promotion Entities assume no responsibility for lost, late, incomplete, inaccurate, non-compliant, illegible, delayed, destroyed, damaged, not received, undelivered, or misdirected entries (in whole or in part). Entries will not be acknowledged or returned.

Entries in whole or in part that are/appear (in Sponsor’s sole and absolute discretion) to be: obscene, hurtful, offensive, sexual, inappropriate, overtly political or religious, highly sensitive, untimely, incomplete, derogatory, repugnant, lacking good faith, incorporate illegal or harmful activities, violence or harm, alcohol, drugs, tobacco, firearms/weapons (or the use of any of the foregoing), gambling, or unsafe or dangerous activities, promotes violence, nudity or explicit activity, cruelty, hatred, bigotry, racism, or harm against any group, individual or animal or promotes discrimination on any basis, constitutes spam or phishing, or are otherwise unsuitable for any other reason, as determined solely by Sponsor (in its sole and absolute discretion), will be disqualified and are void. Furthermore, and without limitation, any Entry deemed or suspected by Sponsor, in its absolute discretion to be in contravention of the social media platform terms and policies, or that appears in any way to violate or infringe the rights of any other person/entity, or disparages Sponsor or party affiliated with the Sweepstakes, or any other person/entity will be disqualified.

By submitting an Entry, entrants represent, warrant and covenant (and agree to release and indemnify Promotion Entities from same as set forth in these Official Rules) that their entry submitted and all content therein: (i) is the original creation of the entrant, has not been copied in whole or in part from any other work without permission, and is the sole and exclusive property of the entrant (or entrant has all ownership or has licensed rights thereto); (ii) does not violate or infringe any copyright, trademark or other proprietary, publicity, privacy or any other rights of any person, entity, or venue; (iii) does not refer to, depict or include in any respect any minor under the age of 13; and (iv) any individuals or venues mentioned, featured, appearing in, or who have worked on the Entry, in whole or in part, in any manner have given entrant their express consent to be mentioned, featured, appear in or work on the Entry and have agreed to its submission to this Promotion and the use contemplated. If requested by Sponsor, entrant shall provide evidence of any of the above in writing. Nothing herein shall be deemed an obligation of confidentiality.

Entrants’ use of the respective social media platform used to facilitate entry must comply with and be in accordance with its respective Terms of Use, Terms of Service, and policies. This Promotion is in no way sponsored, endorsed or administered by, or associated with Twitter (“social media platform”). If you don’t have a social media platform account, you can become a member without charge by simply following the social media platform instructions and accepting the terms and conditions of use. By entering, entrants understand and agree that submitted eligible entries may be subject to public viewing, streaming (i.e. “digital transmission”), downloading (i.e. “digital distribution”), and public comments, including but not limited to being forwarded, re-grammed, re-tweeted, and otherwise posted, for commercial and non-commercial purposes, throughout Sponsor’s and third parties’ digital and off-line social media, marketing and advertising properties. Normal internet access and device usage charges imposed by your mobile plan and/or on-line service may apply to entry via mobile device. For those entrants entering with a mobile device: Promotion may not be available via all mobile carriers. Messaging & data rates apply to internet access via mobile devices. Other charges may apply; check your mobile plan for rates/details.

RANDOM DRAWINGS/ODDS: Ten (10) potential winners will be selected in a random drawing conducted by the Sponsor (or its authorized representative) from among all eligible entries received during the Sweepstakes on or within approx. two (2) business days after the close of the Promotion Period. Potential winners will be direct messaged on or about May 2via the social media platform used to enter and will be asked to respond to the message with their contact information. If the potential winner fails to follow the instructions on or within the time specified by Sponsor in the initial notification, is non-compliant, or is found to be ineligible, they will forfeit the prize and an alternate potential winner may be randomly selected in Sponsor’s sole discretion (time permitting). Once notified via social media platform, potential winner will not be notified again. Promotion Entities shall have no liability for any winner notification that is intercepted, unheard, not received, not delivered, misdirected as spam/junk, not timely acted upon, or otherwise not responded to by a potential winner for any reason whatsoever. Prize will be shipped approximately four weeks from winner confirmation.

Odds of winning depend on the number of eligible entries received during the applicable weekly Sweepstakes Entry Period. Potential winners may be required to sign, have witnessed and return a Declaration of Eligibility, Liability and Publicity Release within the time specified by Sponsor, or else prize will be forfeited. Prize award is subject to verification of eligibility and compliance with these Rules.

PRIZES (30) (10 per Sweepstakes): A “With Watson” t-shirt. Approximate retail value USD$12.95 each.

Limit one (1) prize per person during the entire Promotion Period. Any difference between ARV and actual value of a prize will not be awarded. Any and all applicable local, state, and federal taxes and all expenses not specifically stated herein are solely the responsibility of a winner, if applicable. Winners are advised to seek independent counsel regarding tax implications of their prize winning. Only the description and number of prizes stated in these Official Rules is available to be won in the Promotion. In no event will Promotion Entities be responsible to award more than the stated number of prizes herein. Prize awarded assuming sufficient eligible entries are received. Prize cannot be assigned, transferred, redeemed for cash, or substituted, except by Sponsor who may, at its sole discretion, substitute a prize with a prize of equal or greater value. Prize, and any element thereof, including any products received as a prize, may not be sold, resold, auctioned, bartered, or placed into any other unauthorized channels of distribution. Any prize pictured in advertising, on the Website or Promotion materials is for illustrative purposes only and may not be the actual prize awarded. With the exception of all valid manufacturer’s warranties with respect to a prize, prizes are provided "AS IS” without warranty of any kind, either express or implied, including but not limited to, the implied warranties or conditions of merchantability, fitness for a particular purpose, and non-infringement.

RELEASE & LIMITATIONS OF LIABILITY: To the maximum extent permitted by law, participants agree to release, indemnify, defend and hold harmless (“release”) Sponsor, BI WORLDWIDE, all other Promotion Entities, their parents, affiliates, subsidiaries and divisions, and their respective entities, and each of their predecessors, divisions, directors, owners, officers, employees, members, managers, shareholders, successors, assigns, contractors, agents, insurers, guarantors, and representatives, and any social media platform used to facilitate entry (the “Released Parties”) from and against any and all threatened or actual claims, debts, demands, actions, causes of action, suits, proceedings, judgments, settlements (whether or not litigation is commenced), obligations, damages (including without limitation wrongful death, bodily or personal injury and disability), losses, accounts, reckonings, executions, liabilities, costs and expenses (including reasonable attorney’s fees), property damages and any other losses, penalties or fines whatsoever of any kind or nature, whether at law or in equity, known or unknown, asserted or un-asserted, that entrant ever had, now have, or that may arise in the future (“Disputes”) asserted in, arising out of or based upon participation in the Promotion, the entry (in whole or in part), any Promotion and/or Prize-related activity or inability to participate in or parts thereof, the delivery, acceptance, use, mis-use of a Prize or any failure with respect thereto, personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light (whether intentional or unintentional), whether under a theory of contract, tort (including negligence), warranty or other theory, any act, default, omission, non-compliance, and/or a violation or breach of any agreement, representation, warranty or covenant made herein, or any other agreements by/with Participant, the Promotion Entities, and/or any other party or entity. Further, to the maximum extent permitted by law, and without limiting the foregoing, entrants and winner covenant not to sue any Released Party or cause them to be sued regarding any matter released herein, and further covenant not to disaffirm, limit or rescind these releases. A waiver by one or more of the Promotion Entities of any term in these Official Rules does not constitute a waiver of any other provision.


In the event of noncompliance, if an entrant is or becomes noncompliant or ineligible during or after the Promotion Period, or a potential winner fails to respond within the time specified, or cannot be reached using the method stipulated herein, that prize will be forfeited in its entirety and an alternate potential winner will not be selected. Un-awarded, unclaimed, undelivered, or returned prize notifications/prizes will not be re-awarded.

GENERAL CONDITIONS: Neither Sponsor nor its agencies are responsible for lost, late, misdirected, incomplete, unintelligible, illegible, misdirected, undelivered, or stolen entries, or for lost, interrupted or unavailable satellite, network, server, devices, Internet Service Provider (ISP), Website, or other connections availability, accessibility or traffic congestion, or miscommunications, or failed equipment, computer, network, telephone, satellite, cable hardware, software or lines, or technical failure, or jumbled, scrambled, delayed, or misdirected transmissions, or network, hardware or software malfunctions, failures or difficulties, incompatibility, or errors of any kind whether human, mechanical, electronic or network, or the incorrect or inaccurate capture of any information, nor for the failure to capture any such information. Persons who are suspected of fraud, artifice, cheating, tampering with, or abusing any aspect of the Promotion or any element thereof, including but not limited to use of robotics, bots, malware, or other unauthorized devices or participation methods, as solely determined by Sponsor will be disqualified. ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK REMEDIES AND DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW, INCLUDING CRIMINAL PROSECUTION. Sponsor is not responsible for injury or damage to entrants' or to any other person's computer or (mobile) device related to or resulting from participating in this Promotion or downloading or uploading materials from or use of any social media platform or website. Should any portion of the Promotion be, in Sponsor’s sole opinion, compromised by virus, worms, bugs, non-authorized human intervention, technical failures or other causes (similar or dissimilar) which, in the sole opinion of the Sponsor, corrupt or impair the administration, security, fairness or proper play, or submission of entries or ability to notify a winner, Sponsor reserves the right at its sole discretion to suspend, modify or terminate the Promotion, or any element thereof and determine participants and/or winner from eligible entries received prior to the action taken, or as otherwise deemed fair and equitable by Sponsor. Sponsor is not responsible for any incorrect or inaccurate information, whether caused by site users, tampering, hacking, or by any equipment or programming associated with or utilized in the Promotion, and assumes no responsibility for any error, interruption, deletion, defect, delay in operation, or transmission, communications line failure, theft or destruction to, or unauthorized use of any platform or website. In the event of any discrepancy, ambiguity, inconsistency, printing or any other error or miscommunication in any advertising, brochures, Promotion materials, announcements and/or any other information or communications by any person/entity in whatever media/medium relating to this Promotion or any element thereof, these Official Rules shall govern.

Force Majeure: Promotion Entities shall not be liable to entrants, winner or any other person or entity for failure to execute the Promotion, or any element thereof or supply a prize, or any part thereof, by reason of any act of God, any action(s), regulation(s) order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulation(s), order(s) or request(s) prove(s) to be invalid), equipment failure, terrorist act, cyber-attack, earthquake, war, fire, flood, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, cancellation or delay of/at the Event, or any similar or dissimilar event beyond their reasonable control.

PRIVACY AND PUBLICITY: The information you provide will be used as stated herein and as stated in Sponsor’s privacy policy found at Entrants understand they are providing their information to Sponsor and not to any social media platform used to facilitate entry. Further, your data (including social media user name, handle, and account) will be made public upon entry and will be used by Sponsor to contact a potential winner and to verify an entrant’s identity and eligibility to receive a prize.

By entering and/or accepting a prize, entrants and winners hereby irrevocably consent, where lawful, to the use (but without obligation) by Sponsor (and their affiliated companies and their respective authorized representatives) of their name, company name, Promotion entry information, image, photographs, videotape, likeness, hometown name, biographical information, voice as well as any statements made by winner regarding the Promotion or Sponsor (provided they are true) for publicity, trade, advertising and promotional purposes in all media now known or hereafter developed worldwide, including but not limited to the Internet, mobile devices, and World Wide Web, without additional compensation, and without the right of review, notification or approval.

LICENSE GRANT: At the time you submit an entry, and whether or not selected as a winner, by entering this Promotion and providing Sponsor with an entry, submission and all user generated content therein, you grant Sponsor (its affiliates, related entities and authorized third-parties) a worldwide, royalty-free, perpetual, irrevocable, exclusive right and fully sub-licensable license to use, copy, reproduce, distribute, publish, publicly perform, publicly display, modify, adapt, translate, archive, store, and create derivative works from such entry and any element thereof, in any media, form, format, or medium, of any kind now known or later developed for any purpose whatsoever, including but not limited to commercial exploitation and non-commercial purposes, including Sponsor’s (or other third parties’) marketing and promotions, social media platforms, business initiatives, trade, internet and/or digital content, and any other commercial or non-commercial purposes and uses whatsoever. You waive any moral rights you might have with respect to the Entry you provide to us. You also grant us the right to use as provided above and modify any material, information, ideas, concepts, know-how or techniques contained in any Entry or communication you provide or otherwise submit to us. All rights in this paragraph are granted without the need for review or approval of any sort by you. You further agree to execute all documents and perform all acts deemed necessary by Sponsor to protect Sponsor’s license. You understand and agree by granting this license your Entry may be modified, edited, distorted, used in whole or in part, alone or in combination with other works, used in illusory or composite form, or in any other manner, as solely determined by Sponsor. You agree you will not now nor in the future be paid for your Entry or for granting Sponsor any of these rights.

DISPUTES: Governing Law: Sponsor’s decisions are final and binding in all matters and disputes relating to this Promotion, including, but not limited to, interpretation and application of these Official Rules. For greater certainty, such matters and disputes are to be resolved in Sponsor’s sole discretion. The parties waive all rights to jury trial in any action or proceeding instituted in connection with these Official Rules, including, without limitation, the Promotion. For any controversy or claim arising out of or relating to these Official Rules and/or the Promotion, the parties irrevocably submit and consent to the exclusive jurisdiction and venue of the state and federal courts located in or closest to the County of Westchester in the State of New York. The parties agree not to raise the defense of forum non conveniens. THESE OFFICIAL RULES AND THE INTERPRETATION OF ITS TERMS SHALL BE GOVERNED BY AND CONSTRUED IN ACCORDANCE WITH THE LAWS OF THE STATE OF NEW YORK WITHOUT REGARD TO CONFLICT OF LAWS.

SPONSOR: International Business Machines Corporation, 1 New Orchard Road, Armonk, NY 10504. 

Reimagine your craft with Watson

Tap into the power of Watson through APIs that allow you to build cognition into your storytelling experiences, whether it’s a web or native app, or even robotics.