From Boardrooms to dressing rooms,
we're helping drive business forward

From Boardrooms to dressing rooms,
we're helping drive business forward

Rugby Football Union is inspiring action from
their fans through personalised content.

Learn more Try the technology

From Boardrooms to dressing rooms,
we're helping drive business forward

From Boardrooms to dressing rooms,
we're helping drive business forward

Rugby Football Union is inspiring action from
their fans through personalised content.

Learn more Try the technology

      

Inspiring fans through personalised content

The Rugby Football Union (RFU) knows the digital channel is a powerful tool to connect with fans. To help deliver engaging, personalised content that inspires fans to play a more active role in the sport, the RFU worked with IBM to build a single view of each customer based on interactions with its website, online store and grassroots events.

RFU discuss how customer insight can be a game changer

How the RFU use data to drive decisions

IBM TryTracker Explainer

IBM TryTracker

TryTracker analyses data from 300 international rugby matches to determine the statistical measures that are truly reflective of good team performance. Based on this analysis, IBM and RFU designed and configured three analytics dashboards using IBM SPSS software.

During live matches, “momentum”, “keys to the match” and “player influence” dashboards are displayed on RFU.com – each delivering a different kind of real-time statistical insight to fans.


IBM and The Weather Company

The weather can have a significant impact on sport, as well as many businesses. IBM and The Weather Company’s strategic partnership brings unmatched capabilities of weather data to our clients, joining The Weather Company’s weather data, forecasting and analytical models together with IBM’s deep expertise in combining weather data and analytics to bring real value to the market. You can start exploring how to unlock value with weather yourself through tools such as Watson Analytics, and a set of Weather Data Services on IBM’s Bluemix platform that tap into the breadth and depth of The Weather Company’s forecast and historical observational data.

IBM Watson at work