IBM at Cloud Expo

Let us help you discover the art of the possible on your journey to the cloud.

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Dave Simpson

Vice President Global Sales, IBM Cloud Platform

Dave Simpson was appointed IBM’s Cloud Platform global sales leader in January 2017 and prior to this led this same business in North America.  He has responsibility for sales, revenue and client satisfaction for our IaaS, PaaS, Blockchain, and other cloud solutions. This high growth business is one of the cornerstones of IBM’s growth strategy. Previously, Mr. Simpson was General Manager, Industrial Sector for Global Technology Services in the US.  In this role, he led a team that grew revenue and profitability for the strategic outsourcing portfolio through acquisition of new clients, driving new scope within the existing client base and improving overall client satisfaction and delivery excellence.


Mr. Simpson first joined IBM in Canada as a systems engineer and during his 33 year career at IBM has held various management and leadership roles across IBM's sales, services, education, and finance divisions.  He has also led many business development efforts to further enhance IBM's portfolio of solutions. As the leader of Engineering Services he helped develop a new business to assist clients transform their research, development and solutions through leveraging IBM’s broad portfolio of process, patent, global skills, technology, and research and development leadership. 


Mr. Simpson graduated from Dalhousie University with a Bachelor of Science in Math and Computer Science.  He has been an active participant in the community with past board memberships in several organizations.

Felicity March

Cyber Resilience Specialist, IBM GTS

Felicity has spent her life immersed in technology and is passionate about ensuring companies build Resilience right into the core of their strategy and architecture. She understands the importance of Transformation into the Digital World as well as the risks of not having services available.

Felicity started her career as a hacker, and has worked for technology giants for over 25 years, in that time she has worked and advised Companies, Governments and Standards bodies on the emerging IT trends and ensuring integrity and sustainability is baked into the heart of IT.


Felicity has a wealth of expertise and experience throughout her career and her insights and perspective are refreshing. She also is an advocate of driving STEM skills in to the younger generation and is an active mentor and coach to the next generation of technologists.


Felicity lives in Winchester with her family, three dogs and not enough motorbikes.

Dale Hoffman

Director Offering Management VMware Solutions, IBM Cloud

Dale is the Director of VMware Offering Management Solutions for the IBM Cloud. He is responsible for growing the VMware workload and providing the path for Application Modernization on the IBM Cloud with VMware integration with containers. He also manages the partnership relationships with key VMware partners such as Zerto, Veeam, NetApp, Hytrust, Intel, F5, Fortinent & Caveonix.

Previously, he was the Program Director for Business Development & Strategic Alliances for Linux-z/OS software Ecosystem. He is a seasoned expert in Open Source architecture development and implementation, and was an active participant across Open Source community projects including a board member on Linux Foundation steering committee. Dale is a certified PMP, certified IBM Project Manager, certified IBM Project Executive and has obtained his black belt in Lean 6 Sigma.

Dale recently received his MBA with an emphasis on finance & executive leadership. Dale has also held numerous Executive, Management and Product Development positions in Systems Platform Technical Strategy & Portfolio Investments; Processor Development; CAD tool development; Engineering Services; and Systems HW/Packaging design.

Lindsay Herbert

Vice-President IBM Cloud, VMware and Openstack

Lindsay Herbert is an Inventor & Senior Technology Leader at IBM. She is also the author of Digital Transformation,which published last December with Bloomsbury, and has received international praise for being the first practical 'how-to guide' for achieving real business innovation on a major scale.

Among Lindsay’s projects and inventions has been IBM Instant Checkout, a groundbreaking system that detects shop items without needing to individually scan them, and then enables quick, secure payment. It is an example of how technology doesn't have to replace workers - instead it can free them to interact in more meaningful ways with customers, while empowering them with data insights on predicted fluctuations in critical areas like stock and footfall.

With revealing insights into the commercial applications, myths and limitations of technologies such as AI and Blockchain, Lindsay looks at how they can radically change the world for work. She draws upon her own insider insights leading major change with a diverse set of leading brands, including the UN, Shell, BlackRock, World Wildlife Fund, and the NHS.

Having led many innovation programmes with organisations worldwide, Lindsay talks about how true digital transformation means to become more adaptive to change itself, and that this is more often achieved by transforming a company's culture and ways of working, rather than by imposing complex technical solutions. 

Alex Matthews

Technical Leader, VMware

Alex is VMware’s Technical leader supporting our partners in EMEA, running the presales team who work with our SISO, OEM, Distribution and Solution Providers.

Using his 20 years of industrial experience working in start-ups throughto large vendors, Alex’s focus is on developing and communicating the joint offerings created with our partners to help customers in their transformation journeys -accelerating their business, reducing costs and better supporting their users.

He also leads the Un:think community, a 5200 strong member community of like-minded futurists and technologists, fostering and collaborating on solutions to inspire disruptive change.

Remy Mandon

Vice-President Watson Internet of Things, IBM Europe

In his tenure Remy is helping Customers from multiple industries to innovate faster and shorten their “time to outcome”, using data coming from their connected devices or connected operations to design better products and solutions as well as create new innovative customer engagement models.

Remy leads a European team committed to helping organizations use information, together with Artificial Intelligence and Cognitive Systems, to provide new insight on ways to improve processes, accelerate the value of new innovations, and monetize data.

With more than 20 years of experience in the software industry, Remy has deep expertise in Application Integration, Analytics, Data Management for Structured, Semi-Structured and Unstructured Data type.

Remy joined IBM from Oracle in 2001 and currently works in the Worldwide Headquarter of Watson IoT in Munich, where he lives. During his 17 years with IBM, he has held various positions in France as well as in the USA where he was the Executive Assistant/Chief of staff to the IBM General Manager of IBM Worldwide Software Sales.

Remy holds degrees from University of Paris Descartesin Economics and Sales, and from London Metropolitan University in Business and Languages.

Chris Williams

Chief Architect, IBM Watson, Europe

Chris Williams is the Chief Architect for IBM Watson in Europe. He works with IBM's clients and partners across all industries. Chris specialises in using AI and data to add real value to businesses. He has been part of Watson since its commercial launch in 2014. Prior to this Chris worked in big data, analytics and data warehousing for 20 years delivering late scale analytics projects in retail, telecommunications and government. Chris is a Fellow of the British Computer Society.

Mark Howell

DevOps Centre of Excellence Lead, Lloyds Banking Group

Salwa Rafee

WW Security Industry Leader

Salwa is the Global Security Business Leader for Public Sector in IBM, managing its WW business for Healthcare, Life Sciences, Government and Education. She has over 20 years of progressive leadership roles in Strategy Planning, eHealth Innovation, Security Solutions, Consulting Services and Complex Program Management.

She helps her clients achieve the highest ROI in technology, business and clinical values, with a great focus on Cyber Security. Leveraging growth areas such as AI / machine learning, cloud computing, IoMT, blockchain, quantum computing, big data, compliance, mobile health, and clinical genomics to bring the best industry cross-brand solutions to market.

Salwa has a passion for the industry and is an insightful leader. She works with Healthcare Providers, Payers, Life Sciences Organizations, Academia and Research Centers, and Government Agencies to deliver customized solutions in different economies. She supports patient safety, citizen’s privacy, clinical guidelines, compliance and standardization. Her expertise includes exemplary problem solving skills and outstanding leadership competencies.

She had her M.Sc. degree in Biomedical Engineering & Health Systems from Boston University, and has been involved in Fellowship Programs in Medical Sciences with the University of Alberta. She is a certified Risk Manager, PMP®, Agile Scrum Master, Scrum Product Owner.

Find us at stand C2140

IBM at Cloud Expo

Join us for a chat at stand C2140 and meet with a subject matter experts across Cloud, Data, AI and IoT, or take on The Labyrinth, our very own escape room, or perhaps immersive yourself in a silent theatre session where our speakers from the main stages will be delivering short TED-style presentations. We look forward to seeing you at the Expo.

The Labyrinth

One team.
Four challenges.
Unlock your competitive instinct at Cloud Expo.

Working as a team and against the clock, this high energy collaborative experience requires players to solve puzzles based on real examples of life-changing application of IBM technology.

Can you escape the Labyrinth?

Progress Bar

Grab 3D printed objects from the sushi style conveyor and reveal their hidden stories on the digital screens.

Silent Theatre

Up close and intimate; these sessions enable you to tune in to inspiring tech talk sessions led by our clients, partners and IBM experts. Headphones are used to provide an immersive experience, with sessions running every half hour. Here's a flavour of the sessions available:

  • Beyond Chatbots with Watson Assistant
  • The IBM Cloud Garage - Innovation at the speed of ideation
  • Managing Business Applications in Multicloud World
  • Every Second Counts - Cyber Resilience
  • Escape the app-pocalypse with IBM App Connectp

Pre-book a 1:1 meeting during the Expo, to discover how we can support your journey to the cloud.


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