IBM Watson Campaign Automation
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Featured resources
2018 Digital Marketing Benchmark Report
How do you measure up? Check out data organized by industry and geography to see if your marketing program is at its best.
Gartner Magic Quadrant for Mobile Marketing Platforms July 2018
Read this report to see why IBM is named a Leader in this report about the Mobile Marketing Platform market.
This is your campaign on Watson
Use the power of AI to create smarter, more personalized campaigns that deliver incredible results.
Videos
Watch short videos to learn more about this product.
IBM Watson Campaign Automation Overview
Learn how to deliver exceptional experiences for customers across the buyer journey.
IBM Watson Campaign Automation Social Audiences
Discover how to target an IBM Marketing Cloud audience on a social channel.
Create Marketing Campaigns that Convert
Find out how to create more relevant interactions.
Analyst reports
See the latest research on technologies and industry practices.
Gartner Magic Quadrant for Multi Channel Marketing Hubs April 2018
Read this report to see why IBM is named Leader in this report about the Multi Channel Marketing Hub market.
Forrester Wave: Mobile Engagement Automation Q3 2017
Read this report to learn about Mobile Engagement Automation and why IBM is named a Leader.
IDC MarketScape: Worldwide AI in Enterprise Marketing Clouds 2017
Read this to see why IBM is a LEADER in this insightful report regarding artificial intelligence in Marketing Clouds.
Gartner Magic Quadrant for Mobile Marketing Platforms July 2018
Read this report to see why IBM is named a Leader in this report about the Mobile Marketing Platform market.
White papers
Get business guidance and best practices for using this product.
2018 Digital Marketing Benchmark Report
How do you measure up? Check out data organized by industry and geography to see if your marketing program is at its best.
15 Ideas for Anchoring Your Marketing Approach
Learn how to better connect relevant data, personalize engagement and move to a more customer-centric approach.
Webinars
Get how-to product information and expert instruction.
2018 Marketing Benchmark Webinar
Listen to experts discuss the 2018 mobile and email benchmarks. Learn how to measure success and improve future initiatives.
Mobile Marketing and Benchmark Webinar
Learn how to increase customer loyalty and drive your business with mobile, and how to use industry benchmark metrics.
Other resources
Learn more about how this product can help your business.
This is your campaign on Watson
Use the power of AI to create smarter, more personalized campaigns that deliver incredible results.
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