Build Smarter Campaigns with Watson Assistant for Marketing

Watson Campaign Automation is a SaaS-based digital marketing automation platform that puts the power of data insights in the hands of the marketer to design smarter campaigns that exceed your customer expectations. Use behavioral data from any source to create consistent campaigns across email, web, mobile push, SMS, social, group messaging and more. Now, Marketers can work smarter with Watson Assistant for Marketing.

Improve Customer Engagement

Boost customer engagement and conversion with personalized experiences and offers that connect with your customers, when and where they expect it.

Work Faster

Drive to insights lightening fast with Watson on your team. Use insights to optimize campaigns, messages and offers. By doing your job faster, you'll have more time to be creative and strategic.

Increase Customer Loyalty

Leverage AI-powered insights and capabilities to deliver the right message and offer at the right time in the right channel to grow customer loyalty and, ultimately, revenue.

Key features

  • Powerful campaign design canvas
  • Seamless marketing across mobile and other digital channels
  • Lead management and scoring
  • Customer journey building
  • AI-powered Watson Assistant
  • Performance insights and reporting
  • Planning and budgeting (performance management)
  • Personalization and A/B/n testing

Product images

Atop a program, Watson Assistant performs sentiment analysis
Atop a program, Watson Assistant performs sentiment analysis
Add personalization and dynamic content to message templates
Add personalization and dynamic content to message templates
Watson Assistant easily compares campaign metrics across date ranges
Watson Assistant easily compares campaign metrics across date ranges
Build campaigns with comprehensive mobile marketing capabilities
Build campaigns with comprehensive mobile marketing capabilities
Dynamic performance dashboards quickly deliver insights
Dynamic performance dashboards quickly deliver insights
Use sophisticated scoring models for complete lead management
Use sophisticated scoring models for complete lead management

See how it works

Buy now and get started