Meet Meet the the ↷↷New New Creators Creators

We are no longer limited by what technology can do, only by what we can imagine.

Creators never stop asking questions. How does it work? How can I make it better?”
Antony Roberts
Head of Digital, Audi UK
Debbie Vavangas
Global Lead, IBM Garage
Antony is the thinker, Debbie is the accelerator—and they both like to push the limits. An ideal pair to generate new results in an auto industry that hasn’t changed much in decades.
Moving Audi UK to the cloud, they created a customer experience that changes the way people buy cars and sends dealerships 59% more leads. Read more about Audi’s digital transformation.
What are your transformation goals? Co-create with us.

Coding is a creative process. It challenges you to solve problems in new ways.”
George Boateng
Co-Founder, SuaCode.ai
Growing up in Ghana, George always knew he wanted to build things. Now he’s helping youth across Africa do the same. His app, SuaCode, teaches them to code on a smartphone.
George’s aha moment: realising he could scale up fast using an AI teaching assistant to answer students’ questions. Read his story to find out how his creativity could make coding accessible to millions of young people.
What could you automate with AI? Start your journey here.

Creativity is my chance to rebel, to cast my vision for a more youth-centric future.”
Lella Violet Halloum
Digital Changemaker, IBM zSystems Champion
Lella learned to code at age 8 and attended her first hackathon at 11. Now she’s the youngest IBM® zSystems Champion ever, working to give young people a voice and close the digital divide.
After the 2020 explosion in Lebanon, Lella started Al-Wasl.Connect, an open-source hub for humanitarian aid. Read her story to find out how this 17-year-old is changing the world.
How will you drive change? Start your journey here.

What I do is simple. I modernise the now and create the new.”
Varun Bijlani
Cloud Transformation Leader, IBM Consulting
Varun knows the power of words. The right story can change minds. It can even change the trajectory of a business, as he knows working with large enterprises to drive transformation.
The work is inherently creative for Varun. He tells the story of what could be and helps clients build new and better versions of themselves. Find out how he uses cloud technologies as a catalyst.
What cloud transformation story will you tell? Get started.