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The Ferrari brand is fueled by a relentless drive to innovate. They’re constantly evolving, testing new ideas and striving for peak performance. It’s this shared value of continuous innovation that makes the collaboration between Ferrari and IBM so powerful. To make that vision a reality, the F1 team partnered with IBM Consulting® to completely reimagine their mobile app.

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Turn complexity into confidence | 3 March 2026, 8:00 AM PT

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