Turn the store back into a competitive advantage with IoT in retail

The retail store is poised for a comeback with Watson IoT™. Real-time insights from connected stores, combined with cognitive computing and rich data, transform the in-store experience, streamline operations and infuse intelligence into merchandising and supply networks.

Of retailers surveyed, 80% agree that the Internet of Things will drastically change the way companies do business in the next three years*

*Retail Systems Research

With IBM Watson IoT, you can:

Deliver innovative in-store experiences, drive efficiencies and build smarter strategies.

Customer experience

Better serve customers by delivering personalized offers, providing guided shopping, automating checkout and applying insights to in-store behavior.

Store operations

Use real-time data to optimize store layouts, monitor assets and enhance security and loss prevention. Effectively manage store associates, vendors and queues.

Merchandising and supply chain

Build flexible, intelligent supply networks and omnichannel merchandising strategies. Enable real-time demand planning, track product quality and safety.

Solutions for the factories IoT zone

Honeywell BuildingSense powered by IBM

Optimize store operations and manage customer experiences with this joint solution from IBM and Honeywell.

Facilities management

A complete workplace management solution that combines data from sensors and equipment with powerful analytics to optimize your buildings' operations.

Retail consulting services

Differentiate your operations with IoT in retail solutions designed to improve customer engagement and competitive advantage.

Learn how leading retailers are helping customers with connected stores

Brick and mortar is back

IBM Watson IoT in retail uses data from the connected store to reveal hidden insights, helping you make real-time, contextually driven decisions, paving the way for innovative customer experiences.

IoT in retail: a view from the connected store

IoT data is giving store managers a 360-degree view of retail operations.

Client success



Enhances the in-store shopping environment and customer engagement by offering a personalized mobile web tool.


Reduces operating costs without compromising on quality with facilities management and predictive maintenance.


Enables personalized shopping experiences with facial recognition and IoT sensor technologies.

Want proof of what IoT can do? Give us a store and we’ll show you.



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