Everything that happens in your buildings is producing data.

WIRED Brand Lab brings you the latest insights on how you can use that data to reshape the way you build, manage and experience buildings.

Five key articles offer an exciting glimpse into the the incredible world of cognitive buildings.


For building owners, operations represent

71 %

of the total cost of a building over its lifespan.*

Yet, of all commercial building space, approximately 1/3 goes unused. **

Use IBM Watson IoT™ to extract immense value from connected buildings.

Powerful new cognitive abilities are emerging from the massive data flows of physical structures

Buildings have long functioned a bit like our bodies. Plumbing circulates through the walls, wires innervate every room while concrete and I-beams underpin the whole frame. But until recently these indispensable bedrocks of the modern world have lacked the most critical body part—a brain.

How cognitive systems will enable homes and offices to get better and better at whatever we need them to do

The Empire State Building, the Roman Forum or even the Los Angeles Forum, were designed and built to serve a purpose, a population or a team of the moment. But things change. Economies shift and empires fall—yet our buildings don’t make those transitions.

New markets and new savings are emerging from buildings that think

One day in the not-too-distant future, when a building manager and tenant sit down to haggle over the terms of a new lease, the building itself—not the manager—will hold most of the cards in the negotiation.

New cognitive environments—not just buildings—will serve our needs in unprecedented ways

What’s in it for me? As waves of new technologies—and in particular, those emerging from the Internet of Things—wash over us and enter our lives, it’s a fair question.

The real wonder of cognitive systems will come when we begin to learn from them

An odd pattern reoccurs with new technologies that creep into our lives: We forget we ever managed without them. Think about life before Google, or before that smartphone found a permanent place in your pocket. We adopt, adapt, then forget—and that’s a good thing.



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