Put AI to work for marketing
Learn how AI can deliver business value and get recommendations for AI adoption in marketing
Download the guidebook
Explore the vivid beauty as a pile of mixed-color sand gracefully spills onto a sheet of paper.

Guidebook takeaways 

75%
of CMOs agreed their marketing organization faces pressure to do more with less to deliver profitable growth. ¹

42%
of CMOs surveyed reported that scaling hyper-personalization is a marketing priority. ²

3/4
of surveyed CMOs say their organization will use generative AI for content creation by 2025. ³
What’s inside
Insights

Why 75% of business leaders surveyed believe competitive advantage will depend on who has the most advanced gen AI ⁴

Benefits

How AI can help you create personalized experiences, ideate at speed and automate repetitive tasks

Recommendations

How to prepare for your marketing transformation journey

AI for business resources  AI Academy Explore the AI Academy Multiply the power of AI Explore watsonx Accelerate AI for business adoption Request an AI strategy briefing
Footnotes

¹, ², ³, ⁴. CEO Guide to Generative AI / Marketing, IBM Institute for Business Value, 5 December 2023.