PICO, the Integrated Commercial Platform for Railways
Anticipate and act now on your traveler’s changing expectations to drive a seamless end-to-end customer journey.
Disruptive digital technologies are fundamentally changing the travel operators business model, leading to physical and digital convergence. To stay relevant and evolve with traveler’s changing expectations, travel companies must be able to deliver a more personalized and responsive experience, no matter how the traveler chooses to be engaged.
How it works
PICO is the digital Integrated Commercial Platform that leverages the best industry practices and the advanced analytics capabilities to offer an agile solution that ensures a first-class seat on the digital arena of your travelers. It supports the entire sales process, covering all channels and spanning across multiple front-end systems.
How you benefit
Implementing the Integrated Commercial Platform will enhance the Rail companies with:
improved customer satisfaction
increased sales and revenue
faster time to market
rapid integration and high scalability
reduction of operation costs associated with ticketing
fast reaction to competitive challenges using price and promotion configuration tools
Trenitalia teams up with IBM to become the first-choice travel provider
Trenitalia is using PICO, the Integrated Commercial Platform developed by IBM for Railways , to create an integrated digital traveler experience with seamless journey planning and ticketing across all channels. PICO is an asset owned by Trenitalia and has been developed in partnership with IBM.