Why IBM

Promote discovery and innovation throughout your business with IBM’s top-rated analytics platforms and AI capabilities. Optimize cost and increase revenues by driving decisions with smarter data.

67 percent

of media companies believe gaining customer insight is important.

more than one third

of media companies have started evaluating social media conversations.

How it works

Manage massive amounts of data from a wide variety of sources with analytics and AI solutions from IBM. Build the platform your business needs to capitalize on data at rapid speeds.

Data platform & analytics

IBM offers an integrated, end-to-end platform for high-performance analytics, enabling insights that advance business growth.

Media Insights

IBM’s portfolio of analytics and AI solutions provide a significant bridge to customize content, optimize advertising revenue and increase reach.

How you benefit

400 percent

increase in customer base.

10 percent

revenue growth from existing customers.

50 percent

increase in customer satisfaction overall.

Who we work with

AMC Networks

Understands viewing patterns to better predict audience preferences with IBM Analytics.

An average television campaign puts on the air in excess of 2,000 promos…with business intelligence processing data, it is a natural task for us to do.

—Vitaly Tsivin, SVP Business Intelligence, AMC Networks

Success stories

Celcom Axiata

Targets customers with business intelligence from advanced analytics to improve campaign results.

Telefonica | Vivo

Increases sales and lowers costs by using highly detailed profiling and call analysis.

Verizon Wireless

Capitalizes on insights gathered from the IoT to offer personalized value-added services with IBM Analytics.

Ready to learn more?

Improve real time actions and outcomes with solutions designed for Telecommunications, Media and Entertainment companies.