IBM Blockchain for Advertising

IBM Blockchain offers a shared, immutable ledger to increase transparency and auditability during the exchange of value between advertisers, agencies, and publishers.

  • $270B will be spent on digital advertising in 2018. A 10% or $27B discrepancy will exist between what the publisher believes they delivered vs. what the advertiser believes they received.1

Explore challenges in the infographic →

IBM Blockchain for Advertising

IBM Blockchain offers a shared, immutable ledger to increase transparency and auditability during the exchange of value between advertisers, agencies, and publishers.

  • $270B will be spent on digital advertising in 2018. A 10% or $27B discrepancy will exist between what the publisher believes they delivered vs. what the advertiser believes they received.1
img

Challenge:

Advertisers often wonder: “Did I get what I paid for?”. That is because, the complexity of multiple contracts between parties creates different fragmented ledgers. As such, it’s then extremely difficult to reconcile what has been delivered against contract terms. These discrepancies not only cause a significant loss in media spend, but also lead to increased labor costs and diminished campaign performance.

img

With blockchain:

A shared, immutable ledger records digital transactions across the entire advertising ecosystem so that advertisers, intermediaries and suppliers can have a shared knowledge of impressions in real-time. This single source of truth can be compared to terms in smart contracts to simplify and automate reconciliation, reducing the process from months to days.

img
img

Challenge:

Today’s advertisers lack the ability to distinguish supply chain fees from what they paid for media, making it impossible to understand how each charge related to performance and ROI

img

With blockchain:

The shared, immutable ledger validates and records data across the entire lifecycle of each media buy, including fees charged by each vendor, opening up a new level of transparency.

img
img

Challenge:

Fraud is a multi-billion-dollar problem in the digital world. With the lack of transparency into the supply chain and the increasing frequency of bot-generated interactions, fraud is a major concern for the industry.

$16.4 billion – estimated total loss to advertisement fraud2

img

With blockchain:

IBM Blockchain offers a shared, immutable ledger to increase transparency and auditability during the exchange of value between advertisers, agencies, and publishers.

img
img

Challenge:

Advertisers often wonder: “Did I get what I paid for?”. That is because, the complexity of multiple contracts between parties creates different fragmented ledgers. As such, it’s then extremely difficult to reconcile what has been delivered against contract terms. These discrepancies not only cause a significant loss in media spend, but also lead to increased labor costs and diminished campaign performance.

10% 10%

With blockchain:

A shared, immutable ledger records digital transactions across the entire advertising ecosystem so that advertisers, intermediaries and suppliers can have a shared knowledge of impressions in real-time. This single source of truth can be compared to terms in smart contracts to simplify and automate reconciliation, reducing the process from months to days.

Challenge:

Today’s advertisers lack the ability to distinguish supply chain fees from what they paid for media, making it impossible to understand how each charge related to performance and ROI

With blockchain:

The shared, immutable ledger validates and records data across the entire lifecycle of each media buy, including fees charged by each vendor, opening up a new level of transparency.

Challenge:

Fraud is a multi-billion-dollar problem in the digital world. With the lack of transparency into the supply chain and the increasing frequency of bot-generated interactions, fraud is a major concern for the industry.

$16.4 billion – estimated total loss to advertisement fraud2

With blockchain:

IBM Blockchain offers a shared, immutable ledger to increase transparency and auditability during the exchange of value between advertisers, agencies, and publishers.