Straight talk from the C-Suite

Engaging online customer experience is important in today’s technology. See what IBM’s Institute for Business Value research team learned from top C-Suite executives on the subject.

79 percent

Of those surveyed, 79% of CMOs are planning to reinvent their customer experience with AI.

Keep your data private

Is your cloud provider using your data to compete with you?

Some cloud providers are using the data you store on their cloud to glean insights to become your competitor. Discover how your data is your data on the IBM Cloud™.

Optimize your customer experiences with AI

Uncover the hidden intelligence in your data to know what customers want with AI and IBM Watson® Media solutions that make an almost-impossible business evolution, possible.

Who we work with

A cognitive slam dunk

The Toronto Raptors transform their talent evaluation platform with cognitive technology from IBM.

When fantasy football meets technology

ESPN Fantasy Insights with Watson™ offers players an edge by turning data into valuable insights.

A journey of digital reinvention

The US Open and IBM built a fluid digital experience that delights both players and viewers.

Trends and news

Watson Media

Watson Media analyzes text, audio and visual data across the media workflow, providing a deeper understanding of asset content and unlocking new capabilities. 

IBM Cloud

IBM Cloud for Media & Entertainment optimizes cloud computing to help you deliver customized and engaging digital media experiences on any platform at light speed. 

Watson Marketing

Watson Marketing solutions provide the foundation that helps you build relationships to drive engagement seamlessly across all channels of your business. 

Learn more

Explore how cloud-based analytics and AI can transform your Telecommunications, Media and Entertainment company.

*IBM Institute for Business Value, "The Modern Marketing Mandate. Chief Marketing Officer." May 2018