Straight talk from the C-Suite

Engaging online customer experience is important in today’s technology. See what IBM’s Institute for Business Value research team learned from top C-Suite executives on the subject.

79 percent

of CMOs surveyed are planning to reinvent their customer experience with AI.*

Friend or Foe?

Is your cloud provider using your data to compete with you?

Some cloud providers are using the data you store on their cloud to glean insights to become your competitor. Discover how your data is your data on the IBM Cloud™.

Optimize your customer experiences with AI

Uncover the hidden intelligence in your data to know what customers want with AI and IBM Watson® Media solutions that make an almost-impossible business evolution, possible.

Client stories

GameFly created an innovative streaming solution with IBM's Cloud technology to enhance the customer experience.

IBM and the Masters worked together to develop a personalized digital experience for the Masters app this year.

The US Open leverages IBM’s latest technologies to remain on the cutting edge of the fan experience year after year.

Trends and news

Watson Media

Watson Media analyzes text, audio and visual data across the media workflow, providing a deeper understanding of asset content and unlocking new capabilities. 

IBM Cloud

IBM Cloud for Media & Entertainment optimizes cloud computing to help you deliver customized and engaging digital media experiences on any platform at light speed. 

Watson Marketing

Watson Marketing solutions provide the foundation that helps you build relationships to drive engagement seamlessly across all channels of your business. 

Ready to learn more?

Learn how cloud-based analytics and AI can transform your Telecommunications, Media and Entertainment company.

*IBM Institute for Business Value, "The Modern Marketing Mandate. Chief Marketing Officer." May 2018