IBM @ NRF 2022

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Consumers want it all

To gain a clearer view of the new normal for customer behavior, the IBM Institute for Business Value (IBV) and the National Retail Federation (NRF) conducted a global survey of more than 19,000 respondents in 28 countries to learn how consumers are evolving in 2022 and beyond. 

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Personalized customer experiences

To personalize the digital experience, Pandora Jewelry created an e-commerce platform powered by Salesforce and IBM Sterling® Order Management on Cloud. The platform efficiently handled double the previous year’s e-commerce volume.

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Retail technology overview

The challenges facing retailers can be overwhelming, including navigating the disruption caused by the current COVID-19 pandemic. The future of retail requires overcoming the complexity in your business and to persevere, consider the opportunity to rethink your business model and the role of the store. Retail technology trends are towards powerful, contactless digital customer engagements and e-commerce to safer workplaces and more agile operations and supply chains. Now is the time to unlock the potential for a more resilient and sustainable business model and ecosystem. Technologies such as hybrid cloud, automation, IoT and artificial intelligence can help accelerate your transformation and position you to emerge smarter, more agile and ready to meet changing consumer needs.

Read the 2022 consumer study

Retail technology case studies

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Innovative snack delivery

Frito-Lay modernizes its e-commerce tools, including inventory management, to simplify ordering, helping make sure your favorite snack is always stocked.

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Faster resolutions, stronger relationships

The Home Depot uses IBM Blockchain to gain real-time, shared and trusted information throughout its supply chains.

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Retail technology solutions

Rethink the role of the store

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Evolve the shopping experience with hybrid cloud. Meet changing consumer expectations for both online shopping and physical stores.

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Revitalize customer engagement

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Let big data and artificial intelligence help you deliver omnichannel marketing messages and offers tailored to your customer base.

Transform your customer experience

Reinvent the supply chain

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Retail technology solutions help you minimize the impact of events on your supply chain.

Build a responsive supply chain

Resources

The sustainability agenda

The new 2022 IBM Global Consumer Study highlights how businesses can protect people, the planet, and the bottom line.

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The next-generation retail store

Discover how retail stores are using AI to streamline the hybrid shopping experience and create personalized customer journeys.

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Discover IBM retail technology solutions and services to help your retail business stay agile and responsive. Speak with an IBM representative today.

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