IBM @ NRF 2021

Join IBM as we explore how hybrid cloud and AI are transforming the retail space.

NRF 2021 experience guide

Our handy guide uncovers what you can expect to see from IBM during the virtual NRF 2021 Big Show. Explore Big Idea session themes, speakers and more.

Meet with IBM at NRF

Speak with IBM leaders about how we can help your business improve customer experiences, build smarter supply chains, maximize efficiencies and drive transformation during this pivotal time for retailers.

NRF 2021: Forward Together

Want more information about Retail's Big Show? Find the latest show information, agenda, speakers and more.

How well do you know your consumers?

Explore consumer behavior captured by the IBM Institute for Business Value.

Retail technology overview

The challenges facing retailers can be overwhelming, including navigating the disruption caused by the current COVID-19 pandemic. The future of retail requires overcoming the complexity in your business and to persevere, consider the opportunity to rethink your business model and the role of the store. Retail technology trends are towards powerful, contactless digital customer engagements and e-commerce to safer workplaces and more agile operations and supply chains. Now is the time to unlock the potential for a more resilient and sustainable business model and ecosystem. Technologies such as hybrid cloud, automation, IoT and artificial intelligence can help accelerate your transformation and position you to emerge smarter, more agile and ready to meet changing consumer needs.

Retail technology case studies

Innovative snack delivery

Frito-Lay modernizes its e-commerce tools, including inventory management, to simplify ordering, helping ensure your favorite snack is always stocked.

From studio to screen

IBM developed a digital solution using IBM iX® and Red Hat® OpenShift® to showcase the final collections of graduating students at the University of the Arts in London.

Faster resolutions, stronger relationships

Home Depot built a trusted, transparent supply chain with blockchain to help ensure, in real-time, you can find whatever you need to complete your project.

Retail technology solutions

Rethink the role of the store

Evolve the shopping experience with hybrid cloud. Meet changing consumer expectations for both online shopping and physical stores.

Revitalize customer engagement

Let big data and artificial intelligence help you deliver omnichannel marketing messages and offers tailored to your customer base.

Reinvent the supply chain

Retail technology solutions help you minimize the impact of events on your supply chain.


IBM & COVID-19: Supply Chains Today

During times of crisis, supply chains need to work smarter to keep shelves stocked. See how IBM Watson™ can help.

Retail efficiency and agility

Moving to the cloud helps retailers innovate in a rapidly changing industry while offering customers a more seamless experience.

The sustainability agenda

See how new technologies help advance and are woven throughout sustainability initiatives.

Discover IBM retail technology solutions and services to help your retail business stay agile and responsive. Speak with an IBM representative today.