Trying to meet consumer expectations?
Think hyper-local.

Explore the city dynamics to learn how to better serve your neighborhood.

00 07 00:42 01 4 6 2 1 7 5 3
1

68 percent of the world’s population will live in urban areas by 2025.

Every city has various layers of demand and expectations, all which could change quickly.


2

94 percent of retailers surveyed say that demand forecasting is important to success.

Retailers and CPG companies intuitively understand the importance of local characteristics. However, they fail to anticipate and exploit emerging opportunities in specific areas of their neighborhood.


3

Only 42 percent of retailers surveyed can accurately forecast out-of-stocks with their current system.

00 07 00:42 01

Store managers know that when it’s game day for the home team, demand changes. The main challenge for them is to quantify and operationalize this intuition at scale.


4

IBM® MetroPulse with its curated hyper-local datasets and advanced, pre-built algorithms can help you to:

Address local demand on a street-by-street basis, built on insights from weather, census data, points of interest and local events.

5

IBM® MetroPulse with its curated hyper-local datasets and advanced, pre-built algorithms can help you to:

Understand what your customers want, where and when they want it.

6

IBM® MetroPulse with its curated hyper-local datasets and advanced, pre-built algorithms can help you to:

Optimize distribution and help reduce excess inventory or costly out-of-stocks.

7

IBM® MetroPulse with its curated hyper-local datasets and advanced, pre-built algorithms can help you to:

Recommend ideal spaces for new stores, vending machines and display assets.

The data and the signals are everywhere: weather forecasts, planned events, major holidays, local socio-demographics, historical consumer demand, schools, parks, stadiums and many more. Understand your city’s current and future dynamics to help improve the overall business performance by predicting, optimizing and transforming your business execution—block-by-block, street-by-street.
That’s what IBM® MetroPulse can do for your business.

Make use of your hyper-local data.

The data and the signals are everywhere: weather forecasts, planned events, major holidays, local socio-demographics, historical consumer demand, schools, parks, stadiums and many more. Understand your city’s current and future dynamics to help improve the overall business performance by predicting, optimizing and transforming your business execution—block-by-block, street-by-street.
That’s how IBM® MetroPulse can help your business.

Make use of your hyper-local data.