Elevate the customer experience at every touchpoint
Only 4% of brands are empowering
customers to digitalize their own experiences
74% of brands do not offer
personalization of their mobile app
Only 29% of brands offer personalized
marketing messages to their customers
Mastering the art of the customer experience is what separates leaders from laggards. The IBM 2017 Customer Experience Index Study shows that, although some retailers and brands are innovating, many have ample room for improvement.