Elevate the customer experience at every touchpoint

Only 4% of brands are empowering

customers to digitalize their own experiences

74% of brands do not offer

personalization of their mobile app

Only 29% of brands offer personalized

marketing messages to their customers

Mastering the art of the customer experience is what separates leaders from laggards. The IBM 2017 Customer Experience Index Study shows that, although some retailers and brands are innovating, many have ample room for improvement.

What leaders do differently


Leaders engage customers personally

80% of leaders offer customer-generated recommendations in three or more channels


Leaders offer customizable experiences

76% of leaders allow customers to tailor mobile apps to reflect their personal preferences


Leaders optimize fulfillment

96% of leaders offer omnichannel supply chain capabillities

Start your journey towards meeting your customers' needs

Learn how to inspire a new level of engagement

Data-Led Decisions: You're in the Driver's Seat

How Staples is redefining the customer experience

Data: The New Natural Resource

Speak with an IBM Retail or Consumer Products expert