Solution areas

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Reinvent the supply chain

Minimize the impact of global and local events on your supply chain. 

Reach every touchpoint

Let AI help you deliver marketing messages and offers tailored to your customer base.

Who we work with

Walmart uses blockchain to improve traceability in food safety

Learn how the company tracks food from farm to shelf.

The Kraft Heinz Company manages data growth more efficiently

See how the company delivered more detailed reports, faster to support better supply chain processes.

Walgreens focuses on field service support efficiency

Discover how Walgreens reduced service calls and improved customer service using real-time data insights.

Expert insights

The retail industry is experiencing exponential disruption. In this expert insight, IBM consumer expert Luq Niazi discusses how AI, IoT, and blockchain are providing solutions in retail and consumer products.

IBM Technology

Take advantage of the exponential growth in technology to reimagine interactions with customers and consumers, improve processes in your stores and your business, and optimize your supply chain from product development to post-sale customer service.


Rely on the IBM Cloud™ to keep your top-performing apps, store and brand websites running smoothly, and your consumers engaged and empowered.

Artificial intelligence

Harness the power of IBM Watson® to deliver innovative customer experiences and revolutionize store and supply chain operations.


Use data and analytics to listen to consumers, identity their wants and needs, and deliver the products and services they want quickly and conveniently. 


Build trust with consumers and trading partners by using blockchain solutions to enable traceability and transparency throughout your supply chain.

Trends and News

Building trust in our food supply

Blockchain can help untangle the food chain to make it safer.

Global Industry Agenda

How can consumer industry leaders seize opportunities today to win tomorrow?

The future is interactive

How one beauty retailer is setting the standard.

Ready to learn more?

Contact an IBM Retail and Consumer Products expert today