The retail industry is evolving — are you?

New consumer demands, evolving value chains and unexpected competitors are forcing monumental change.


of retail executives said that traditional value chains are fragmenting and being replaced due to disruptive technologies

Solution areas

Rethink the role of the store

Evolve the store and use advanced technology to serve today’s high-expectation consumers.

Reinvent the supply chain

Minimize the impact of global and local events on your supply chain. 

Reach the consumer at each touchpoint

Use tech-driven marketing techniques to present customized messages and offers.

Who we work with

Staples uses voice ordering

Using artificial intelligence, the company transformed the Easy Button into an ordering ecosystem.

Bernhardt Furniture Company launches virtual showroom app

Founded 1889, the company worked with IBM to provide a modern approach to the showroom experience.

Honeywell rethinks the role of the store

IBM and Honeywell have created an environment that intuitively understands the role of every customer.

IBM Technology

Take advantage of the exponential growth in technology to reimagine interactions with customers and consumers, improve processes in your stores and your business, and optimize your supply chain from product development to post-sale customer service.


Rely on the IBM Cloud to keep your top-performing apps, store and brand websites running smoothly, and your consumers engaged and empowered.

Artificial intelligence

Harness the power of Watson to deliver innovative customer experiences and revolutionize store and supply chain operations.


Use data and analytics to listen to consumers, identity their wants and needs, and deliver the products and services they want quickly and conveniently. 


Build trust with consumers and trading partners by using blockchain solutions to enable traceability and transparency throughout your supply chain.

Trends and News

How smart is your jacket?

Fashion design students use artificial intelligence to enhance their creativity.

Checkout lines are so 2017

Shoppers get in and out of the store faster with instant checkout. 

Supply chain breakdown

A shortage of essential lumber dries up the bourbon barrel supply.


Consumer Goods Forum Global Summit

June 12-15, 2018 in Singapore. Join other C-level executives from retail, manufacturing and service providers to share knowledge and best practices.

Ready to learn more?

Engage an IBM expert to learn more about services and solutions for retailers and consumer products companies