Serving soft drinks from the cloud

Coca-Cola European Partners chooses IBM Cloud® – open and secure – to enable delivery of our favorite soft drinks to the right place at the right time.

2020 Global Consumer Study

Meet the consumers driving change in retail 2020 and beyond. Delve into why brands must deliver on omnipresence, agility, and sustainability to stay ahead of the curve.

71 percent

Traceability is very important to 71% of those surveyed and they are willing to pay a premium for brands that provide it.

Solution areas

Revitalize customer engagement

Let AI help you deliver marketing messages and offers tailored to your customer base.

Reinvent the supply chain

Retail technology solutions help you minimize the impact of events on your supply chain.

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Success stories

The IBM Food Trust and shrimp in Ecuador

Blockchain infuses trust and traceability into the supply chain, making shrimp farming more sustainable.

Sugar Creek Brewing Company

The brewery uses IoT and AI to reduce waste, improve their product and save thousands of dollars each month.


Optimizes in-store experience with AI, better forecasting at a local level and minimizing unsold inventory.

What does IBM Cloud do for retail?

The retail technology of the IBM Cloud™ keeps your top-performing brand apps and websites running smoothly to keep consumers engaged and empowered.

Trends and News

Advance sustainable food production

Yara and IBM collaborate on an open data exchange around farm and field data.

COVID-19 and shattered supply chains

Reducing vulnerabilities through smarter supply chains.

Get a competitive edge

Control massive scale, variability and rate of change.

Learn more

To explore the retail technology solutions that can help expand brand loyalty, contact an IBM expert today.