Solution areas

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Reinvent the supply chain

Minimize the impact of global and local events on your supply chain. 

Revitalize customer engagement

Let AI help you deliver marketing messages and offers tailored to your customer base.

Who we work with

Golden State Foods

Reimagines its supply chain with Blockchain and IoT, adding transparency to ensure freshness at every step.

Sugar Creek Brewing Company

The brewery uses IoT and AI to reduce waste, improve their product and save thousands of dollars each month.


Optimizes in-store experience with AI, better forecasting at a local level and minimizing unsold inventory.

Expert insights

The retail industry is experiencing exponential disruption. In this expert insight, IBM consumer expert Luq Niazi discusses how AI, IoT, and blockchain are providing solutions in retail and consumer products.

IBM Technology

Reimagine consumer interactions, improve retail store processes, and optimize your supply chain from product development to post-sale.


The IBM Cloud™ keeps your top-performing retail brand apps and websites running smoothly to keep consumers engaged and empowered.

Artificial Intelligence

Deliver innovative retail customer experiences and revolutionize store and supply chain operations with the power of IBM Watson®.


Use data and analytics to listen to consumer wants and needs, then deliver the retail products and services they prefer.


Build consumer and partner trust with blockchain solutions to improve traceability and transparency in your retail supply chain.

Trends and News

Fashion and technology combine at FIT

IBM and the Fashion Institute of Technology are shaping the future: Fashion-as-a-Service.

Weather insights boost growth

Learn how leading organizations use detailed weather data to their advantage.

Intelligent supply chain automation

Take a holistic approach to optimize your retail supply chain from end-to-end.

Ready to learn more?

Contact an IBM Retail and Consumer Products expert today