Visit us at NRF 2020

12-14 January 2020, New York, Booth 3521

Trust in retail: Why sustainability, accountability and traceability are critical to brand belonging

Moderator: Luq Niazi, IBM Global Managing Director
Sunday, 12 January, Stage 5, Expo Level 3
10:15 –10:45AM

Customers care more than ever about the provenance of their purchases. A shift from brand loyalty to brand belonging requires participation and trust from your clients. Are you ready to deliver?

Retail in the cloud: How new models are bringing stability to retail

Moderator: Marty Wolfe, CTO, IBM Consumer Industries
Sunday, 12 January, Stage 5, Expo Level 3
11:00–11:30 AM

Retailers struggle to adopt new capabilities due to challenges associated with integrating new applications into complex legacy systems. Learn how the cloud is changing the game.

Transforming for a new era of talent

Moderator: Steve Laughlin, IBM General Manager
Monday, 13 January, Main Stage
2:00 –2:30PM

Retailers are facing competitive disruption, changing consumer requirements and challenges from within the workforce. Learn from industry leaders how to confront these challenges head-on.

Solution areas

Revitalize customer engagement

Let AI help you deliver marketing messages and offers tailored to your customer base.

Reinvent the supply chain

Minimize the impact of global and local events on your supply chain. 

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Who we work with

Golden State Foods

Reimagines its supply chain with Blockchain and IoT, adding transparency to ensure freshness at every step.

Sugar Creek Brewing Company

The brewery uses IoT and AI to reduce waste, improve their product and save thousands of dollars each month.


Optimizes in-store experience with AI, better forecasting at a local level and minimizing unsold inventory.

What does IBM Cloud do for retail?

The IBM Cloud™ keeps your top-performing retail brand apps and websites running smoothly to keep consumers engaged and empowered.

IBM Technology

Artificial Intelligence

Deliver innovative retail customer experiences and revolutionize store and supply chain operations with the power of IBM Watson®.


Use data and analytics to listen to consumer wants and needs, then deliver the retail products and services they prefer.


Build consumer and partner trust with blockchain solutions to improve traceability and transparency in your retail supply chain.

Expert insights

The Consumer Industry is experiencing an explosion in complexity. Technology policy expert Alec Ross explores the role data and AI can play in responding as we move toward a more sustainable future.

Trends and News

Fashion and technology combine at FIT

IBM and the Fashion Institute of Technology are shaping the future: Fashion-as-a-Service.

Tariff trade war response strategies

Easing the impact of geopolitical upheaval on retail and consumer products.

Intelligent supply chain automation

Take a holistic approach to optimize your retail supply chain from end-to-end.

Learn more

To explore solutions that can help expand brand loyalty, contact an IBM expert today.