Solution areas

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Reinvent the supply chain

Minimize the impact of global and local events on your supply chain. 

Reach every touchpoint

Let AI help you deliver marketing messages and offers tailored to your customer base.

Who we work with

Walmart uses blockchain to improve traceability in food safety

Learn how the company tracks food from farm to shelf.

The Kraft Heinz Company manages data growth more efficiently

See how the company delivered more detailed reports, faster to support better supply chain processes.

Walgreens focuses on field service support efficiency

Discover how Walgreens reduced service calls and improved customer service using real-time data insights.

Expert insights

The retail industry is experiencing exponential disruption. In this expert insight, IBM consumer expert Luq Niazi discusses how AI, IoT, and blockchain are providing solutions in retail and consumer products.

IBM Technology

Reimagine consumer interactions, improve retail store processes, and optimize your supply chain from product development to post-sale.


The IBM Cloud™ keeps your top-performing retail brand apps and websites running smoothly to keep consumers engaged and empowered.

Artificial Intelligence

Deliver innovative retail customer experiences and revolutionize store and supply chain operations with the power of IBM Watson®.


Use data and analytics to listen to consumer wants and needs, then deliver the retail products and services they prefer.


Build consumer and partner trust with blockchain solutions to improve traceability and transparency in your retail supply chain.

Trends and News

The importance of stores

Winning brands are transforming their stores to deliver better customer experiences.

Build a better supply chain

IBM and NRF explore how blockchain can help reinvent the consumer experience.

Big thinker Matthew Shay

The CEO of the National Retail Federation shares what’s on the horizon for retailers.


World Retail Congress

May 14-15

Be a trendsetter. See what’s coming over the retail horizon for 2019 and beyond.

Consumer Goods Forum Global Summit

June 11-14

Where successful consumer business leaders go to help shape the retail landscape.

Ready to learn more?

Contact an IBM Retail and Consumer Products expert today