Solution areas

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Reinvent the supply chain

Minimize the impact of global and local events on your supply chain. 

Reach every touchpoint

Let AI help you deliver marketing messages and offers tailored to your customer base.

Who we work with


By combining years of data with AI, the company has discovered the secret to great flavor.

Groupe Casino

Sensor tech helps reimagine the store experience to capture and retain today’s tech-savvy customers.

PGA TOUR Superstore

Empowering associates with tech and in-store data enables them to spend more time with customers.

Expert insights

The retail industry is experiencing exponential disruption. In this expert insight, IBM consumer expert Luq Niazi discusses how AI, IoT, and blockchain are providing solutions in retail and consumer products.

IBM Technology

Reimagine consumer interactions, improve retail store processes, and optimize your supply chain from product development to post-sale.


The IBM Cloud™ keeps your top-performing retail brand apps and websites running smoothly to keep consumers engaged and empowered.

Artificial Intelligence

Deliver innovative retail customer experiences and revolutionize store and supply chain operations with the power of IBM Watson®.


Use data and analytics to listen to consumer wants and needs, then deliver the retail products and services they prefer.


Build consumer and partner trust with blockchain solutions to improve traceability and transparency in your retail supply chain.

Trends and News

Fashion and technology combine at FIT

IBM and the Fashion Institute of Technology are shaping the future: Fashion-as-a-Service.

Follow your coffee from field to mug

Yave built a transparent and traceable supply chain with IBM blockchain technology.

Consumer products companies need AI

The Consumer Goods Forum and IBM experts explain the state of AI and why it’s time to invest.

Ready to learn more?

Contact an IBM Retail and Consumer Products expert today