Solution areas

Revitalize customer engagement

Let AI help you deliver marketing messages and offers tailored to your customer base.

Reinvent the supply chain

Retail technology solutions help you minimize the impact of events on your supply chain.

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Who we work with

Golden State Foods

Reimagines its supply chain with blockchain and IoT, adding transparency to ensure freshness at every step.

Sugar Creek Brewing Company

The brewery uses IoT and AI to reduce waste, improve their product and save thousands of dollars each month.


Optimizes in-store experience with AI, better forecasting at a local level and minimizing unsold inventory.

What does IBM Cloud do for retail?

The retail technology of the IBM Cloud™ keeps your top-performing brand apps and websites running smoothly to keep consumers engaged and empowered.

IBM Technology

Artificial Intelligence

Deliver innovative retail customer experiences and revolutionize store and supply chain operations with the power of IBM Watson®.


Use data and analytics to listen to consumer wants and needs, then deliver the retail products and services they prefer.


Build consumer and partner trust with blockchain solutions to improve traceability and transparency in your retail supply chain.

Expert insights

The Consumer Industry is experiencing an explosion in complexity. Technology policy expert Alec Ross explores the role data and AI can play in responding as we move toward a more sustainable future.

Trends and News

Meet the 2020 consumers driving change

Today’s consumers are motivated by value that is based on more than just price.

Next-gen retail runs on IBM Cloud

Meet constantly changing retail consumer demands with agile innovation.

Tariff trade war response strategies

Easing the impact of geopolitical upheaval on retail and consumer products.

Learn more

To explore the retail technology solutions that can help expand brand loyalty, contact an IBM expert today.