Solution areas

Rethink the role of the store

Evolve the store using advanced technology to meet today’s consumers’ high digital expectations.

Reinvent the supply chain

Minimize the impact of global and local events on your supply chain.

Reach every touchpoint

Let AI help you deliver marketing messages and offers tailored to your customer base.

IBM Food Trust™: trust and transparency for our food

Growers, distributors and retailers are making food safer by enhancing visibility and accountability in every step of the food supply.

Who we work with

Walmart uses blockchain to improve traceability in food safety

Learn how the company tracks food from farm to shelf.

The future is interactive

How one beauty retailer is setting the standard

YOOX NET-A-PORTER GROUP

Learn how YOOX NET-A-PORTER GROUP is creating a seamless shopping experience allowing customers to order whenever and wherever and have their orders delivered at best suitable place and time.

Delivering delight

A changing consumer landscape means new opportunities to build customer loyalty. Evaluate your current priorities and technology.

IBM Technology

Take advantage of the exponential growth in technology to reimagine interactions with customers and consumers, improve processes in your stores and your business, and optimize your supply chain from product development to post-sale customer service.

Cloud

Rely on the IBM Cloud™ to keep your top-performing apps, store and brand websites running smoothly, and your consumers engaged and empowered.

Artificial intelligence

Harness the power of IBM Watson® to deliver innovative customer experiences and revolutionize store and supply chain operations.

Data

Use data and analytics to listen to consumers, identity their wants and needs, and deliver the products and services they want quickly and conveniently.

Blockchain

Build trust with consumers and trading partners by using blockchain solutions to enable traceability and transparency throughout your supply chain.

Trends and News

Blockchain reinvents the consumer experience

Imagine if organizations could earn and keep consumer loyalty, not because they asked to be trusted, but because they could prove they delivered on promises.

Chocolate and IBM Food Trust

Thanks to IBM Food Trust, consumers may gain more insight into the ingredients and the creation of food and snacks. Blockchain technology does the job.

Generation z shoppers

What do Generation z shoppers really want? Demanding customers, but not in the way you think.

Ready to learn more?

Engage an IBM expert to learn more about services and solutions for retailers and consumer products companies