Maximize and generate insights from multichannel customer interactions, and capitalize on digital, social, and mobile capabilities to help clients better understand customers, target and personalize communications, deliver more predictable outcomes, and effectively manage the value chain.


How it works

Tap into real world evidence for comparative effectiveness research, outcomes research, health economics studies, customer segmentation and targeting, channel mix optimization, commercial operations effectiveness, and multichannel marketing. It also enables population health insights across payers, providers, medical device customers and other stakeholders.

How you benefit

Designed to improve formulary position and market access, these solutions can help you increase your market performance, improve your campaign response rates, optimize marketing spend, and gain population health insights to improve decision making. These also provide competitive insights to inform market positioning, optimize portfolio asset utilization, and enable more individualized outreach to impact effectiveness.

Case Studies

Placing candidates' needs and desires at the heart of recruitment

To avoid losing out in the fight for top talent, Novartis Germany developed a recruitment process designed to address applicants’ needs and desires using IBM Kenexa BrassRing on Cloud.

Managing data volumes and uncovering valuable insights in real time

Implementing SAP HANA on IBM Power Systems accelerates key decision making with real-time analytics delivering rapid insights into purchasing, distribution and market trends.

Administers a healthy dose of analytics to accelerate reporting

To manufacture and ship vital medicines to patients across Europe, Daiichi Sankyo Europe performs detailed analyses and planning activities. By accelerating its data analytics, the company is lifting controllers’ productivity—helping the company achieve a full ROI on the solution within just nine months.

Additional Resources

The evolution of life science ecosystems

Five effective innovation strategies for academia.

Identifying API use cases for Healthcare and Life Sciences

Jump start your API initiatives by learning about potential use cases for this industry.

IBM Watson Platform for Health

IBM Watson Platform for Health is a health data platform specifically designed to meet the needs of life science leaders, medical device companies, researchers and others in this complex, ever-evolving marketplace.

Would you like to speak with an IBM Life Sciences expert?

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