Research using external control arms

Discover how IBM researchers are using real-world data for regulatory submissions.


Demonstrate the value of your treatment with health economics and outcomes research services

Payers, healthcare providers, and other stakeholders often rely on real-world evidence to inform decision making surrounding life sciences products. From your earliest commercialization discussions through post-launch reimbursement negotiations, IBM can help you garner the scientific evidence needed to demonstrate the therapeutic and economic value of your product.

Engage with expert researchers and data scientists to help you develop objective, credible real-world evidence and insights backed by in-depth, longitudinal real-world data from the IBM® MarketScan® Research Databases, MarketScan Explorys® Claims-EMR Data Set, international data, and other data sources. With decades of experience, IBM can help support your HEOR strategy with customized research services across a wide range of study types, methodologies, and therapeutic areas.


Collaborate with an experienced team

Work with an objective, experienced team of researchers with over 1,000 published peer-reviewed studies conducted in collaboration with clients.

Uncover critical insights from in-depth data

Strengthen your evidence with linkages to IBM's in-depth proprietary data and access to international and public data.

Customize services to fit your unique needs

Gain access to a collaborative, consultative study approach – curated to help you achieve your goals.

HEOR consulting and services

Outcomes research services

IBM researchers can help you develop credible evidence and insights using rich global data, rigorous study design and advanced methodologies.

Epidemiology studies

Regulatory bodies increasingly see the value of using real-world evidence when making decisions that affect your products. IBM researchers can help your organization by conducting rigorous epidemiological research with in-depth, longitudinal real-world data.

Health economic modeling services

Demonstrate and communicate value throughout the product life cycle and support your market access goals with custom-built economic models.

Market analytics services

Identify and understand the market for your treatment, backed by in-depth data and specialized experience in healthcare data analytics.

European real-world data research services

Enhance your market characterization and treatment value demonstration strategy in European markets with insights from rich, longitudinal, European real-world data.

Literature-based and market access services

Work with our experts to clearly communicate information to stakeholders through literature-based peer-reviewed publications, dossiers, regulatory submissions, and internal documentation.

Get started today

See how you can strengthen your real-world evidence generation strategy