An improved user interface and user experience are offerings every company, in every industry, must now provide. Insurance is no exception. To stand out from the digital crowd, successful carriers are becoming a companion and a champion in policyholder’s daily lives. No one wants to be an afterthought or even an annoyance to customers or prospects.
Insurance agents and adjusters, meanwhile, want to be supported, not sidelined, by technology. They’re the ones, after all, who’ll be executing on all these exciting new offerings. Freeing them from rote tasks to do the work they’re passionate about benefits employees, customers and the company.
All of this is why the leading insurers aren’t just creating new digital strategies, they’re creating a strategy for the digital world.
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