Overview

Today’s consumers demand quality experiences. Electronics companies are under pressure to offer not only advanced technology, but also services designed to enhance the customer experience.

How it works

The solution takes real-time feeds from multiple sources, performs on-database analysis, and distributes reports and dashboards using automatic prompt controls. It can also schedule simultaneous or sequential batch reporting jobs for multiple output formats. This gives you:

  • Greater customer loyalty and satisfaction
  • Higher sales prospect conversion rates
  • Reduced marketing campaign execution costs

How you benefit

Results are directly aligned with IBM’s industry-leading Smarter Commerce solutions, including Cognos, IBM Customer Experience Analytics, ILOG, SPSS, and Unica – giving you flexibility in selecting and tailoring solutions to meet your marketing needs.

Success story

TP Vision uses IBM technology to deliver new services and drive revenue

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The empowered consumer

Stay competitive by giving customers a differentiated, personalized shopping experience.

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Industry 4.0 meets Watson IoT

Insights from all types of data help enhance quality, improve reliability and support your workforce

Speak with an IBM Electronics industry expert