Gain valuable insights into buyer behavior and establish closer relationships with clients
To be able to deliver total end-to-end solutions to clients — including management and maintenance of omnichannel digital marketing channels, website design and production, and total digital marketing process outsourcing — you first need to know their behavior.
How it works
The solution leverages analytical capabilities like IBM® Watson® and advanced research to enable transformational improvements in performance via a consumer-centric model. This ensures a full end-to-end portfolio including software, services, hosting and outsourcing.
How you benefit
Organizations can create and deliver compelling, targeted online experiences for clients and business partners with integrated content, social, mobile and analytic tools. It engages clients on their own terms, providing robust analytics, personalization, social and marketing capabilities. The solution enables companies to:
Understand customers as individuals using web, social and qualitative analytics
Create personalized experiences for individuals and communities tailored for the device and channel
Provide self-service capabilities with powerful social tools