Case study: Grupo Financiero Banorte, S.A.B. de C.V.
Building a customer-centric business model
When banks grow fast, it’s easy to lose personal connections. Banorte has implemented new solutions to deliver precise and personalized customer interaction, all at scale. These omnichannel solutions resulted in an estimated bottom-line benefit of $200 million (USD) in just 24 months.
Putting unprecedented banking power in customers’ hands transforms mobile banking
Newly implemented customer-focused features are helping increase online and mobile banking use month over month, making the bank’s digital usage one of the highest globally. Monthly operating costs were reduced by 60 percent.
With a solid omnichannel infrastructure, you can create faster innovations and superior user experience in individual channels, including online and mobile banking, ATM banking, brick and mortar branches, and the customer service center.
How it works
Built on the foundation of a multi-channel architecture and driven by analytics, this omnichannel solution integrates the user experience, allowing you to:
Improve customer satisfaction and reduce IT costs.
Understand and adapt instantly to what customers are saying and doing.
Better anticipate customer needs to deliver more relevant and timely offers.
Create a consistent brand experience for the customer.
Omnichannel solutions from IBM help you understand and adapt instantly to what customers are saying and doing, so you can deliver the kinds of experiences and offerings they want before customers even know they want them.
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