Deliver a seamless banking customer experience
Deepen customer loyalty through exceptional customer experiences driven by the latest technology including data and AI delivered on the cloud.
Financial services + cloud native + SAP
IBM Cloud® for Financial Services delivers new cloud native capabilities and more ecosystem partners.
Enhancing customer experience in financial services
Banking customers expect exceptional, seamless omnichannel experiences and innovative products at value. To create a lasting advantage and retain trust, retail banks need to gain insight into customer’s current and future needs and how to meet them.
Implementing today’s newest technologies helps traditional banks shift to digital channels. Offering mobile banking and self-service options has become imperative during the COVID-19 pandemic. This not only helps financial institutions provide personalized new products and services, it enables them to empower employees to deliver valued advice and pro-actively identify suspicious activity. By taking advantage of IBM’s knowledge and expertise, banks can become more customer-centric through digital transformation and offer a well-rounded customer journey across multiple touchpoints.
Banking customer experience case studies
CaixaBank
Modernizing the call center experience through omnichannel operations with IBM Watson®.
State Bank of India
State Bank of India built an intelligent platform to put customers first.
Royal Bank of Scotland
Digital transformation makes home buying easier with digital mortgage support.
Banking customer experience solutions
Harness data to design customer-centric experience
Improving the customer experience in banking requires becoming truly customer-centric. Banks are humanizing their engagement with clients by leveraging data effectively to deliver authentic digital banking customer experiences.
Great customer experiences foster loyalty and retention
When financial institutions listen to customer feedback and offer new banking services with real-time functionality, including mobile apps, they attract and retain new customers and increase customer satisfaction. This helps banks create a lasting advantage by earning trust across the entire customer journey, anticipating future customer needs and taking care of them in increasingly complex ways.
Digitally transformed work empowers employees to respond faster
Digital transformation and automation help banks break out of silos to be nimble and more consistent in customer support, offering self-service options and ensuring client confidence and higher customer satisfaction.
Resources
Be a fintech differentiator
Knowledge digitization is empowering data-driven consumers – the secret sauce that will drive the future of customer relationships in the banking industry.
Shine light on your data
Gain a competitive advantage. See how artificial intelligence technology helps boost the customer experience.
Reimagine customer experiences
IBM and Wells Fargo collaborate to accelerate innovation, using data to help shape the future of financial services.
Boost brand loyalty by improving the customer experience in banking with IBM solutions. Speak with a representative today.