Enhancing customer experience in financial services

Banking customers expect exceptional omnichannel experiences and innovative products at value. To create a lasting advantage, banks need to earn and retain trust by gaining insight into customer’s current and future needs – and meeting them.

Implementing today’s newest technologies helps banks provide personalized products and services while helping empower employees to deliver valued advice and pro-actively identify suspicious activity. By taking advantage of IBM’s knowledge and expertise, banks can become more customer-centric through digital transformation and offer a well-rounded customer journey.

Banking customer experience case studies


Modernizing the call center experience through omnichannel operations with IBM Watson®.

State Bank of India

State Bank of India built an intelligent platform to put customers first.

Royal Bank of Scotland

Digital transformation makes home buying easier with digital mortgage support.

Harness data to design customer-centric experience

Truly customer-centric banks are humanizing their engagement with clients by leveraging data effectively to deliver authentic digital banking customer experiences.

Great customer experiences foster loyalty and retention

Banks are creating a lasting advantage for business by earning trust across the entire customer journey, anticipating future customer needs and taking care of them in increasingly complex ways.

Digitally transformed work empowers employees to respond faster

Digital transformation and automation help banks be nimble and more consistent in customer support, ensuring client confidence and higher customer satisfaction.


Be a fintech differentiator

Knowledge digitization is empowering data-driven consumers – the secret sauce that will drive the future of the banking industry.

Shine light on your data

Gain a competitive advantage. See how artificial intelligence technology helps boost the customer experience.

Reimagine customer experiences

IBM and Wells Fargo collaborate to accelerate innovation, using data to help shape the future of financial services.

Boost brand loyalty by improving the customer experience in banking with IBM solutions. Speak with a representative today.

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