Convert new customers and engage with your current ones through sophisticated analytics of information integrated from multiple channels.

How it works

By integrating information and data across multiple channels and using advanced analytics tools to build a comprehensive view of your customer, you can:

  • Develop a relevant and consistent experience across all channels
  • Leverage and manage your brand in a digital, web-based world
  • Engage each customer and prospect in a one-to-one dialogue across channels
  • Use sophisticated analytical tools to make informed decisions & identify trends
  • Use deep knowledge about your customer base to identify and implement new revenue streams

How you benefit

With Smarter Automotive Commerce, you’ll get a holistic view of customers across multiple channels, improve conversions from digital to sales, create up-sell and cross-sell opportunities to increase the value of the average deal, and improve brand loyalty.

Success story

Jaguar cuts down on inventory with 3D virtual test drive application


Redefine customer engagement

Use Watson Customer Engagement to build a synchronized, predictive value chain and delight customers with perfect moments that create unbreakable bonds.


A new relationship — people and cars

Explore our recent survey results to learn how consumers around the world want cars to fit their lives.


Connecting cars with data

Communal weather, traffic and road condition data clarify what things look like over the horizon. See how the connected car will change the way we see the road.


Automotive 2025: Industry without borders

IBM’s newest study shows that leading into 2025, dynamics of the consumer-vehicle-enterprise relationship are starting to change drastically as traditional industry boundaries disappear.

Speak with an IBM Automotive expert