Understand your customer with deeper consumer intelligence
Connect with today’s digitally sophisticated consumers in new ways by capturing and collating information at every touch point, enabling personalized and immersive experiences. By building a consumer engagement strategy based on deep customer insights, you can improve the entire commerce lifecycle while creating long-lasting customer relationships.
How it works
By integrating information gathered from web, social, call centers, the dealer, and in-vehicle, you can build a 360-degree view of your customer, wherever and however they choose to engage. Using an enterprise-class big data and analytics platform along with cutting-edge interactive technologies, you can:
Build an enduring profile of each individual customer’s likes and dislikes
Predict customer behavior
Deliver tailored next-best actions across channels
Engage customers in exciting new ways
Provide valuable planning information to your product development, supply chain, and sales functions
How you benefit
Through Consumer Intelligence and Engagement, you will achieve a greater and more predictable return on your marketing spend, by targeting the right campaigns at the right potential customers at the right time. By fully understanding who your customers are – and who they aren’t – you can streamline the lifecycle of your product operation.
MOTOR-TALK uses IBM Analytics to unlock eye-opening insights into consumer opinions