Overview

Connect with today’s digitally sophisticated consumers in new ways by capturing and collating information at every touch point, enabling personalized and immersive experiences. By building a consumer engagement strategy based on deep customer insights, you can improve the entire commerce lifecycle while creating long-lasting customer relationships.

How it works

By integrating information gathered from web, social, call centers, the dealer, and in-vehicle, you can build a 360-degree view of your customer, wherever and however they choose to engage. Using an enterprise-class big data and analytics platform along with cutting-edge interactive technologies, you can:

  • Build an enduring profile of each individual customer’s likes and dislikes
  • Predict customer behavior
  • Deliver tailored next-best actions across channels
  • Engage customers in exciting new ways
  • Provide valuable planning information to your product development, supply chain, and sales functions

How you benefit

Through Consumer Intelligence and Engagement, you will achieve a greater and more predictable return on your marketing spend, by targeting the right campaigns at the right potential customers at the right time. By fully understanding who your customers are – and who they aren’t – you can streamline the lifecycle of your product operation.

Success story

MOTOR-TALK uses IBM Analytics to unlock eye-opening insights into consumer opinions

EXECUTIVE SUMMARY

The business of social business: Automotive Industry

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EXECUTIVE REPORT

Driving digital destiny

Read how the automotive industry is transitioning from a vehicle-centric to customer-centric view, requiring new focus, new expertise and new ways of working.

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A new relationship — people and cars

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Speak with an IBM Automotive expert