IBM CEO at IAA
If you missed Ginni Rometty at IAA, watch her keynote speech where she discusses the opportunity and challenges in the new era of mobility.
![IBM and Harley Davidson display[at IAA conference]](http://1.cms.s81c.com/sites/default/files/2019-10-10/card2_0.jpg)
![IBM and Red Hat display [at IAA]](http://1.cms.s81c.com/sites/default/files/2019-10-10/card3.jpg)
![IBM autonomous driving display [at IAA]](http://1.cms.s81c.com/sites/default/files/2019-10-10/card4.jpg)
Demo experiences
Redefine riding with IBM Cloud
The all new Harley-Davidson LiveWire™ with rider services by IBM Services on the IBM Cloud.
Personalized services and platforms
Interact with Volkswagen’s We Experience and see how IBM helps to enable new personalized experiences.
Optimize autonomous driving with machine learning
Get on the racetrack to see if you can beat a racing car that continuously learns.
Data-driven ADAS innovation
Explore solutions to continuously improve ADAS development and testing.
Redefine Marketing & Sales
IBM iX is creating delightful digital customer experiences to transform prospects into buyers.
Transform your business with Blockchain
Transform with blockchain across supply chain, mobility and OTA update domains.
IBM expert speakers
From the future of mobility to connected security and automation, our speakers addressed the unique challenges facing the auto industry.
Giuseppe Serio
Global Solution Leader Connected Vehicles and Security
Security in the mobility era
Naghmana Majed
CTO Global Automotive
AI and Trust in the world of Automation
Insights and news
Securing privacy for the future of connected cars
Cybersecurity is playing an increasingly prominent role in vehicle purchase decisions.
VW brings the Cognitivo to Copacabana
Cognitivo, VW’s Virtus sedan manual, improved the driving experience and sales soared.
Standardization is the missing link
Blockchain will be a disruptive force in the automotive industry within 3 years.
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