If you missed Ginni Rometty at IAA, watch her keynote speech where she discusses the opportunity and challenges in the new era of mobility.

IBM at IAA conference
IBM and Harley Davidson display[at IAA conference]
IBM and Red Hat display [at IAA]
IBM autonomous driving display [at IAA]

Demo experiences

Redefine riding with IBM Cloud

The all new Harley-Davidson LiveWire™ with rider services by IBM Services on the IBM Cloud.

Personalized services and platforms

Interact with Volkswagen’s We Experience and see how IBM helps to enable new personalized experiences.

Optimize autonomous driving with machine learning

Get on the racetrack to see if you can beat a racing car that continuously learns.

Data-driven ADAS innovation

Explore solutions to continuously improve ADAS development and testing.

Redefine Marketing & Sales

IBM iX is creating delightful digital customer experiences to transform prospects into buyers.

Transform your business with Blockchain

Transform with blockchain across supply chain, mobility and OTA update domains.

IBM expert speakers

From the future of mobility to connected security and automation, our speakers addressed the unique challenges facing the auto industry.

Giuseppe Serio

Giuseppe Serio

Global Solution Leader Connected Vehicles and Security

Security in the mobility era

Naghmana Majed

Naghmana Majed

CTO Global Automotive

AI and Trust in the world of Automation

Insights and news

Securing privacy for the future of connected cars

Cybersecurity is playing an increasingly prominent role in vehicle purchase decisions.

VW brings the Cognitivo to Copacabana

Cognitivo, VW’s Virtus sedan manual, improved the driving experience and sales soared.

Standardization is the missing link

Blockchain will be a disruptive force in the automotive industry within 3 years.

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We have a vast portfolio of capabilities, services, and products to help jumpstart your transformation journey.