IBM at IAA 2019

Join us in Frankfurt in September to learn about the new technologies that are helping the auto industry transform all aspects of business.

Dedicate your business to the service of the customer

90% of executives anticipate their industries will be disrupted by digital trends.*

Learn how a digital shift can help you create customized experiences and generate new revenue streams.

Solution areas

Reinvent business ecosystems

Exceed consumer expectations with a seamless, digital system of interconnected products.

Make decisions with confidence

See how Whirlpool harnesses IoT sensor data to garner actionable insights and build better products.

Reduce costs and deepen customer loyalty

Consumers expect great service across channels. IBM AI-based solutions can help deliver resolutions.

Who we work with


With Watson™ on the IBM Cloud™, Panasonic personalizes guest experiences with innovative AI solutions.


Using IBM Garage™, Volkswagen leveraged data from cars to improve customer experiences.


IBM Garage helped McLane innovate and create new revenue streams out of existing assets.



The CEO explains the new personal driving assistant.

Harvard Business Review

Read about collaboration in the connected economy.

IBM Institute for Business Value

Digitally transform your business to stay ahead of disruptions and the competition.

Ready to learn more?

Learn how innovative IBM solutions can help you transform your Automotive enterprise.

*Source: IBM, "Ushering in the Era of Connected Experiences." December 2017