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IBM Watson Campaign Automation Overview

Learn how to deliver exceptional experiences for customers across the buyer journey.

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IBM Watson Campaign Automation Social Audiences

Discover how to target an IBM Marketing Cloud audience on a social channel.

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Create Marketing Campaigns that Convert

Find out how to create more relevant interactions.

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Analyst reports

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Gartner Magic Quadrant report

Watson Marketing ranked a leader in Gartner Magic Quadrant for Multichannel Marketing Hubs 2018

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IDC MarketScape report

IBM is a leader in AI-powered marketing clouds.

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Forrester Wave analysis

Forrester Wave analysis

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White papers

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Innovator's guide to personalized digital marketing

Deliver customer loyalty at any interaction point.

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2018 Email Marketing Metrics Benchmark Guide

Discover how you measure up across more than 15 open, click-through and list churn metrics.

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