Deliver a seamless banking customer experience
Deepen customer loyalty through exceptional customer experiences driven by data and AI delivered on the cloud.
Overview
Banking customers expect exceptional omnichannel experiences and innovative products at value. To create a lasting advantage, banks need to earn and retain trust by gaining insight into customer’s current and future needs – and meeting them.
Implementing today’s newest technologies helps banks provide personalized products and services while helping empower employees to deliver valued advice and pro-actively identify suspicious activity. By taking advantage of IBM’s knowledge and expertise, banks can become more customer-centric through digital transformation and offer a well-rounded customer journey.
Banking customer experience case studies
CaixaBank
Modernizing the call center experience through omnichannel operations with IBM Watson®.
SEFCU
SEFCU utilizes IBM iX® to transform its public website for an easier banking experience.
Royal Bank of Scotland
Digital transformation makes home buying easier with digital mortgage support.
Harness data to design customer-centric experience
Truly customer-centric banks are humanizing their engagement with clients by leveraging data effectively to deliver authentic digital banking customer experiences.
Great customer experiences foster loyalty and retention
Banks are creating a lasting advantage for business by earning trust across the entire customer journey, anticipating future customer needs and taking care of them in increasingly complex ways.
Digitally transformed work empowers employees to respond faster
Digital transformation and automation help banks be nimble and more consistent in customer support, ensuring client confidence and higher customer satisfaction.
Resources
Be a fintech differentiator
Knowledge digitization is empowering data-driven consumers – the secret sauce that will drive the future of the banking industry.
Shine light on your data
Gain a competitive advantage. See how artificial intelligence technology helps boost the customer experience.
Reimagine customer experiences
IBM and Wells Fargo collaborate to accelerate innovation, using data to help shape the future of financial services.
Boost brand loyalty by improving the customer experience in banking with IBM solutions. Speak with a representative today.