The New Era of Data Responsibility

Data privacy, sovereignty, and residency are some of the pertinent issues that are just not weighing on the large corporates only- they have kept the tech vendors on their toes as well. Increasing concerns around data privacy and governance have forced them to design solutions that measure up to the customers’ expectations as well as address such issues at hand.

On 30th May 2018, IBM announced its market-leading AI Powered Enterprise Marketing Cloud solution being offered from its cloud data center in India. Having a data center within India will also help you meet data residency and regulatory requirements, especially if you operate in the banking and insurance industries requiring greater control over marketing data.

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