Overview
We believe that what you do matters more than what you say. IBM iX™ uses strategy, design and technology to create transformative experiences that impact your customers, your employees and your business.
The benefits
Improve customer loyalty, retention and employee engagement.
Align user-centric design to business strategy using IBM Design Thinking.
Leverage IBM and partner solutions for commerce, marketing, AI and mobile.
Services
High-quality experiences are based on empathy, analytics and the right technology to engage customers and employees in meaningful ways. IBM iX helps you pioneer next-generation experiences that enable customer-driven growth.
Just like customers, no single project is alike, but here’s where our IBM iX strategists, designers and digital experts specialize:
- Experience strategy and design
- Customer journey staging
- Experience strategy
- Design (UX, UI, Prod/Srvc)
- Customer and channel planning
- Brand and content strategy
- Digital commerce strategy and platform integration
- Marketing platform integration
- Mobile design and development
Learn about our experience design team
Case studies
Knorr creates the perfect recipe for millennial engagement
IBM iX blended flavor science with the power of Watson™ to create a bespoke solution to identify 12 flavor personality types.
IBM iX developed multiple healthcare experiences for Dubai Health Authority
Using IBM Design Thinking, DHA and IBM iX enabled a full Digital Reinvention™ for patients and providers.
Bank of Montreal creates innovative customer experiences with agile methods
IBM iX and BMO changed the way a traditionally cumbersome industry operates, and the result paid dividends for customers, BMO employees and the business.
Educational resources
Video
Learn how IBM iX uses customer insights, IBM Design Thinking and agile methodology to design captivating experiences that can help your brand stand out from the crowd.
Blog
To understand and envision what’s next for the world’s business leaders, we continually study the intersection of strategy, creativity and technology.
Report
The Experience Revolution reveals how organizations approach customer experience ownership, strategy, cross-functional collaboration and use of data.
Related solutions
Agile Transformation and Consulting
Achieve user-focused outcomes and business agility.
Design Thinking Consulting
Align teams and form intent to solve your users’ problems.
Cloud Application Development Services
Design, build and improve applications faster.
Ready for some expert advice?
IBM experts are here to help you at no cost talk about how to accelerate and simplify your digital transformation.
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