An organization that is complacent, inert or passive in the face of unprecedented levels of disruption and fundamental business changes from new social trends and digital technologies may become extinct. Digital strategy from IBM provides you with the support to succeed and grow. We empower you to offer new experiences through a new and disruptive focus on business model innovation and market activation. We help you accelerate the building of new expertise and new ways to work in a technologically-focused, digital-enabled environment.

The Digital Reinvention™ process can help your organization reimagine how to innovate, operate and engage with customers, employees and ecosystem partners using emerging technologies to deliver new business value.

The benefits

  Focus on new revenue and market activation to address industry disruption.

Focus on new revenue and market activation to address industry disruption.

  Explore new ways to work using better insights and responsive operations.

Explore new ways to work using better insights and responsive operations.

  Embrace constant business model innovation and create value ecosystems.

Embrace constant business model innovation and create value ecosystems.


We help you develop differentiating business strategies with a digital lens by applying modern design methods and maximizing the cutting-edge capabilities of IBM and our extensive ecosystem of partners. This sets us apart from any other strategy consulting firm.

We begin by helping you assess and apply seven key elements that drive Digital Reinvention including new business models. These elements of digital transformation rely on analytics and cognitive insights, building responsive operations and developing an innovative culture. By applying IBM Design Thinking through Envision workshops, we help you identify high value pilot opportunities and innovative experiences. This work can lead to projects ranging from digital strategy to proofs of concept to engagements focused on one of the seven drivers of digital transformation.

By embarking on a Digital Reinvention journey with IBM, you can:

  • Focus on new revenue streams and market activation.
  • Reimagine how you engage with your environment, customers, employees and partners.
  • Build new expertise through restless talent development and orchestrated ecosystems.

Want to learn more about our digital reinvention team?

Case studies

Using Watson to evaluate 30 years of data

Learn how IBM experts and Watson™ help Woodside Energy make faster, fact-driven decisions.

IBM helps bring new experiences to Mercedes-Benz Stadium

Touchdown Falcons! Find out how IBM Services reinvented the stadium fan experience with the Atlanta Falcons to go far beyond the game.

Dalmia Cement (Bharat) Limited

Growing a cement business by design
Learn how IBM helped Dalmia Cement (Bharat) Limited improve their customer loyalty and grow revenue.

Educational resources


Access the Institute for Business Value’s Digital Reinvention studies with a point of view on your industry


100 days, 100 opportunities to reinvent business. Start now.


Learn how top executives cope with disruption to help their companies get ahead while the ground keeps shifting



Seven keys to success – Re-invent your company with AI

Related solutions

Experience Design Services

Exceptional experiences have a direct impact on business growth, customer loyalty, retention and revenue, as well as employee engagement.

Design Thinking Services

Design Thinking is the framework IBM uses to collaborate, align teams and form intent to solve your users’ problems while also improving customer experiences.

Business Model Innovation

Develop a well-defined operating model strategy to enable new and breakthrough competitive capabilities and differentiated customer value propositions.

Cloud Services

Cloud is the engine for digital transformation and your key to ongoing business improvements and innovation.

Application Services

IBM provides comprehensive lifecycle application services, from developing and testing through deployment and management.

AI and Machine Learning Consulting

Integrate your structured and unstructured data into a unified platform that can give you access to actionable insights.

Ready for some expert advice?

IBM experts are here to help you at no cost talk about how to accelerate and simplify your digital transformation.